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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

10 most memorable cars and SUVs of 2019

It's no surprise that a car reviewer will drive a large number of cars over the course of a year. Indeed, when the clock strikes midnight on Dec 31, I will have driven 75 new cars, trucks and SUV this year (and one old Peugeot) over the course of weekly evaluation loans and first drive events. That sure seems like a lot. Some definitely got more attention than others, and some came and went without leaving much of an impression – I completely forgot I drove a Kia Forte. Yet in the spirit of this day, I thought I'd pick the 10 that I would love to see under the Christmas tree tomorrow morning. You know, just in case you were looking to get me something. I'll also throw in a couple disappointments that were memorable for the wrong reasons. They'd get sent back to the store on Boxing Day. Lexus LC 500 Pictured below and resplendent in its Flare Yellow metallic paint, the car that would reach highest on my list is the divine Lexus LC 500. As a devout lover of GT cars, the LC ticks all the boxes. Muscular and characterful engine? V8, check. Beautifully made and memorable interior? It's gorgeous, to hell with Remote Touch. Check. Comfortable and reasonably practical? Superb seats and, uh, yeah. Makes me want to stand there and stare at it? You bet. Though I long figured my heart would say LC but my head "Porsche 911," after this go-around, that's no longer the case. LC, pretty please. 2020-lexus-lc500-f34-2 View 19 Photos Polestar 1 I actually feel lucky that I got to drive the Polestar 1. Only 150 will be produced each year, and it's a far more special thing than it would initially appear. And that's despite initially appearing to be a beautiful, classic two-door GT car with a roof so rakish it's only possible because it's made of carbon fiber. That itÂ’s a massively powerful plug-in hybrid with more all-electric range than any other PHEV is a thick dollop of whipped cream on a slice of Toscakaka. You know, Swedish dessert, Swedish car. Fine, I'll stick to Ikea references.  Polestar1_Launch_SanFrancisco-0014 View 44 Photos Volvo V60 Cross Country Speaking of Sweden, did I drive this car off the road there? Sure did! And despite this, the V60 Cross Country scratches that certain wagon itch and looks sensational to boot. I wish it were available with the T8 plug-in hybrid powertrain, but it's best not to get greedy at Christmas.