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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Jaguar Land Rover reveals Bond cars [w/video]

We interrupt your regularly scheduled Frankfurt Motor Show coverage to bring you something far cooler. Jaguar Land Rover has officially introduced the cars it's lending to the latest James Bond film, Spectre. There's not much that wasn't previously covered as part JLR's February 2015 release, although there are some comments from the stars, as well as a pair of behind-the-scenes videos. At the very forefront of the British brand's charge is the Jaguar C-X75, the stillborn concept that set hearts aflutter with its handsome looks and its innovative turbine-powered drivetrain. According to Jaguar Land Rover, the orange supercar will be piloted by baddie Dave Bautista as part of an enormous chase scene throughout Rome. Meanwhile, Eve Moneypenny, played by Naomie Harris in her second Bond flick, will pilot the blacked-out Defender. For those that remember Skyfall, Miss Moneypenny spent most of the film's pre-title sequence tearing through Istanbul, Turkey behind the wheel of a silver Defender. Joining the Defender is the most powerful vehicle Land Rover has ever produced. The new Range Rover Sport SVR will show up wearing a menacing black paint job and featuring some extra lighting on both its roof and in its bumper. It's not clear who will be driving the 550-horsepower SVR, but in the photos released by JLR, it's shown trading places with a pair of Defenders as they rampage through the Austrian snow. Check out the photos of the vehicles below. You'll find both studio stuff and some set photos. There's also a full press release from JLR, as well as a pair of behind-the-scenes videos. Show full PR text Jaguar and Land Rover stunt vehicles Jaguar C-X75, Range Rover Sport SVR and Land Rover Defender make international debut in Frankfurt, Germany ? SPECTRE cast members Naomie Harris and David Bautista attend star-studded event ahead of reveal at motor show ? Guests entertained by British singer and musician John Newman ? Jaguar Land Rover Special Vehicle Operations [SVO] as well as Jaguar and Land Rover Design worked with filmmakers on the conception and creation of the Bond ? SVO is responsible for the most luxurious and highest performing cars that Jaguar Land Rover makes ? Jaguar and Land Rover to release exclusive and interactive behind-the-scenes SPECTRE content on www.JaguarUSA.com and www.LandRoverUSA.com (FRANKFURT, GERMANY) – September 15, 2015 - Today, Jaguar Land Rover celebrated their vehicles appearing in the new Bond adventure, SPECTRE.

Jaguar likely moving HQ to Britain's most iconic racetrack

Jaguar Land Rover looks increasingly likely to make Britain's iconic Silverstone race track the automaker's new headquarters. There isn't a final deal in place yet, but the British Racing Drivers' Club, which owns the circuit, plans to have the membership vote on whether the negotiations should move forward, according to Autosport. BRDC leaders already presented the plan to members, and they were open to the idea. "The response was favorable so we will now set up an EGM for the members to vote and give the board a mandate to proceed with the deal and continue with the negotiations with JLR," BRDC president Derek Warwick told Autosport. There's no guarantee yet that JLR actually completes the deal. "There's still a lot of work to do to get the deal to where both sides are happy and more importantly what's right for the BRDC and its members." Warwick said. Rumors in early December suggested JLR was among the firms submitting bids to purchase the track, and the automaker allegedly offered 22.7 million pounds ($34.1 million at the time) for it. The company would also reportedly invest nearly $80 million to renovate the site, including adding a museum, experience center, hotel, and offices. The track would still be open for motorsport, too. Silverstone has hosted the Formula One British Grand Prix many times over the decades, and organizers signed a 17-year deal in 2009 to keep things that way well into the future. Series like the FIA World Endurance Championship, MotoGP, and British Touring Car Championship also compete there. Related Video: