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Ferrari exec to lead Jaguar North America

Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Jaguar Land Rover invests $1.5B to build factory in Slovakia

Jaguar Land Rover will invest 1 billion pounds ($1.5 billion at current rates) to build a new factory in Nitra, Slovakia. Construction will commence in 2016, and the site will have an initial capacity of 150,000 vehicles a year when the first of them roll out in late 2018. JLR expects to employ 2,800 people there. JLR won't yet say what vehicle it will build in Slovakia, other than it will be an all-new aluminum model. The 2018 timing for the plant's start of production seems to coincide with the launch of the radically different next-gen Land Rover Defender, though. Earlier reports suggested that JLR also considered locations in North America, particularly Georgia, and Europe for the new factory. However, the company signaled the Slovakia choice earlier this year when it signed a letter of intent with the government there in August. The automaker then did a final feasibility study before committing to the site. The new factory continues JLR's recent manufacturing expansion. The company opened an engine plant in the UK last year and a factory in China. There will also be one soon in Brazil, and it will reportedly bid to buy the Silverstone Circuit as a new headquarters. JAGUAR LAND ROVER CONFIRMS NEW FACTORY IN SLOVAKIA • New world-class premium manufacturing facility confirmed in Nitra • The next stage of the Company's plans for sustainable global growth • Today's announcement also supports long-term investment in the UK Bratislava, Slovakia – Jaguar Land Rover has confirmed that it will be the first British carmaker to open a manufacturing facility in Slovakia. The announcement follows an agreement between the company and the Government of the Slovak Republic to build a new plant in the city of Nitra, western Slovakia. The new world-class GBP1 billion premium manufacturing facility will eventually employ around 2,800 people. Today's announcement follows Jaguar Land Rover's recent confirmation to double its investment in its engine plant in the UK to almost GBP1 billion – the largest injection into a new British manufacturing plant in decades creating several hundred new jobs. Dr Ralf Speth, Chief Executive Officer, Jaguar Land Rover commented, "Jaguar Land Rover is delighted today to welcome Slovakia into our family. The new factory will complement our existing facilities in the UK, China, India and Brazil and marks the next step in the company's strategy to become a truly global business.

Jaguar Land Rover rescues British off-road tuner Bowler

Jaguar Land Rover's Special Vehicles Operation (SVO) rescued British off-road tuner Bowler from an uncertain fate. The firm has worked with Land Rover in the past, but it has always been independent. While JLR isn't in an ideal position to make acquisitions, and its recent financial troubles are well documented, Bowler was on the brink of shutting down. The small, 34-year old company had entered administration, and the 26 people it employed risked losing their jobs. Monetary details haven't been released, meaning we don't know how much Bowler was worth, but the firm pointed out it's now fully owned by SVO. It joins SV, Vehicle Personalization, and Classic as the division's fourth pillar. It's too early to tell precisely where Bowler will fit in the JLR latticework, because the initial focus will be on stabilizing the company. It will remain based in Belper, England, and every member of its full-time staff has been offered a position as a JLR employee. Bowler made a name for itself by turning the original Defender into a rally car, and Land Rover said the expertise it acquired during decades of racing is highly sought after, so that's a hint we'll see more hardcore models developed jointly by the two companies sooner or later. The new Defender would lend itself well to the Bowler treatment. The Bowler name could replace the SVX nameplate used on the stillborn, V8-powered Discovery, for example. The tuner's focus on off-pavement performance means we're unlikely to see a Bowler-badged Jaguar, but anything is possible as global demand for SUVs (especially quick ones) continues to rise. What's certain is that, once Bowler is stable, it will grow bigger.