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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

We compare 2021 Ford Bronco and Bronco Sport specifications to their ritzy Land Rover competiton

The 2021 Bronco and Bronco Sport are the spearheads for Ford's new 4x4 sub-brand, with the former taking the fight directly to the Jeep Wrangler and the latter providing Ford with a more rugged alternative to the Escape. We've already looked at how the new Bronco and Bronco Sport compare to their mainstream competition, but we'd like to see how the Bronco stacks up to another hotly anticipated returning nameplate: the Land Rover Defender.  Not to leave its little sibling in the cold, I decided to browse Land Rover's lineup and see what might be a suitable counterpoint to the Bronco Sport. For better or worse, I found an almost-perfect fit in the Range Rover Evoque. So, how do these new American 4x4s compare to the Old Country's more-expensive alternatives? Let's dig in, starting with the big boys.  As you might expect from the Bronco's robust credentials, it holds its own here against the more-expensive Brit. The Defender's higher price point brings along a good bit of power advantage with both engines, but that's to be expected. The Defender also has that trick adjustable-height suspension that the Bronco lacks, giving it an edge in practicality, and it can also tow quite a bit more.  On the flip side, there are quite a few advantages to going with the Ford, including a greater number of choices in terms of powertrain. The available manual transmission on four-cylinder Broncos is a nice bonus, for instance, as is the option of getting either the base 2.3-liter or the optional 2.7-liter engine with either wheelbase. The Defender is a bit more restrictive in this regard offering only the inline-six on the short-wheelbase model. As an added bonus, the Bronco is a convertible. That may not necessarily be a "plus" for all shoppers, but it's certainly an added bit of versatility (and potential appeal) the Defender lacks. And of course, the Bronco can be had for as little as $30,000, whereas the Land Rover starts at $50,000. Now, on to the less-rugged siblings. The specs here are actually a little tighter in most respects, but the powertrain story is almost identical. The Evoque checks in where the Bronco Sport tops out, and the Range Rover gets an optional high-output variant of the 2.0-liter turbocharged four.

Ford Raptor or Corvette-powered Defender, which would you choose?

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze.  Enter this sweepstakes today and get 150 bonus entries by signing up for the Autoblog Newsletter right here! Going around a track at breakneck speeds is exhilarating, but I much prefer leaving the asphalt behind and hitting the trail, which is why my dream garage is filled with vehicles like Land Cruisers, Broncos, Jeeps, Rams and even a lifted Subaru or two. Not to mention the two vehicles pictured above, the Ford F-150 Raptor and the Land Rover Defender. If either of these are in your dream garage, you’re in luck, because Omaze just happens to be giving away both, right now. All you have to do is enter here for the Raptor and here for the Defender. Win a Ford F-150 Raptor or a Himalaya Land Rover Defender - Enter Here Here is a side-by-side of the specs, according to Omaze: Vehicle: Himalaya Defender 110 Crew Cab / 2022 Ford F-150 Raptor 37 Maximum Seating: Four / Five Engine: 6.2-liter Corvette LS3 / 3.5L V6 EcoBoost Maximum Horsepower: 430 hp / 450 hp Maximum Torque: 425 lb-ft / 510 lb-ft Transmission: 6-speed automatic / 10-speed automatic Drivetrain: 4WD / 4WD Exterior Color: Satin Grey / Lead Foot Grey Interior Color: Jet Black / Rhapsody Blue Approximate Retail Value: $210,000 / $83,525 Defender special features: Black exterior roll bars and trim; Black 18” Sawtooth wheels with 35” tires; Wilwood brakes; 3" lift; Black diamond-stitched leather sport seats; MOMO Millenium steering wheel; front and rear matching consoles; Himalaya gauge cluster; Himalaya front and rear bumpers, bed-mounted tire carrier, and extended fender flares; Puma hood; LED lighting. F-150 Raptor special features: 0 to 60 mph in 5.1 seconds, 15 city / 18 highway miles per gallon fuel economy, Extended Range 36 Gallon Fuel Tank, 8,200-lb towing capacity, 17” beadlock-capable forged wheels, 37”x12.50 tires; Twin Panel Moonroof; Recaro Front-Seats; B&O Sound System; Fox Racing Shocks. Exterior Looks - Winner: Himalaya Land Rover Defender ThereÂ’s just something about the Defender. ItÂ’s rugged, yet handsome. ItÂ’s got classic appeal yet feels modern. It also has style while appearing to be as strong as a tank.