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Lancia Pu+Ra HPE concept combines the next 10 years of design and tech

The teaser campaign that started with a stylized sculpture last November culminates in this, the Lancia Pu+Ra HPE concept. This represents the long awaited — and perhaps overdue — reboot of a storied brand's design and tech vision for the next ten years. As such, designers packed so much of the past and the future that it's better to see the Pu+Ra as a combination of elements and philosophies coming to future Lancias instead of as a 1:1 template for how Lancias will look. There's also the matter of Lancia's sole market being Italy and tempered expansion from there taking place over a few years. That means a lot of what's here speaks loudest to the single market, which also happens to be the home market.  The HPE looks back to the 1970 Beta HPE shooting brake, when HPE stood for High Performance Estate. After Pu+Ra which mean Pure + Radical, those letters now stand for High Performance Electric and some impressive tech targets. Lancia wants a range of more than 435 miles on the WLTP cycle, battery efficiency of less than 10-kWh per 62 miles, and battery recharging times from 10% to 80% in ten minutes.   The big design strokes are simple geometric shapes, the light signature grille that doubles as a battery level readout, hollow round taillights a la the Stratos, the new Lancia logotype, and the new Lancia badge.     Inside, Lancia plans to create a "home feeling," similar to the 'living room space' characterization that often comes up in relation to autonomous vehicles. Lancia's called the tech component of this concept S.A.L.A., initials for Sound, Air, Light, and Augmentation that happen to spell the Italian word for living room, sala. No swiveling seats here, though. Interior designers worked with Italian furniture maker Cassina on fabrics and textures, resulting in a pair of deep bucket armchairs in wool cloth that look procured from a villa in Via Reggio. They're separated by an armrest that ends in a freestanding table. Elsewhere around the cockpit can be found sustainable wool, velvet, wood marquetry, door panels fabricated from marble dust, and nubuck leather produced without chrome tanning.  S.A.L.A.

249 reasons you want to go to Goodwood Revival

At its most basic, Goodwood Revival is a long weekend worth of car races featuring cars made before 1970. There are lots of those, though, including some pretty great ones all over the world. But nothing is like Goodwood Revival because it's so much more than "just" vintage car racing.  First, you have to look the part. Attendees are strongly encouraged to dress in period clothing from the 1940s, 1950s and 1960s, with a strict dress code enforced should you want to enter the paddock. The goal is to create a more authentic atmosphere to match the cars and the meticulously restored and recreated paddocks, grandstands and other facilities of the reborn Goodwood circuit. Now, the dress code was relaxed this year since the Saturday was literally the hottest Sept. 9 on record in that part of England, and the organizers didn't want people dropping dead because they needed to wear an ascot. Some people definitely took the "relaxed" bit too far, but there was still plenty of atmosphere maintained. It really does make a big difference, as those "relaxed" individuals were often akin to seeing a Starbucks cup in a scene from "Game of Thrones."  You can see what I came up with below along with former Autoblog editor Reese Counts and various other Goodwood attendees. Second, there's the parking lot. But I'll let this entire separate post detail that. Third, there's the enormous carnival-like area featuring vintage-looking rides and various boutiques. Both of those are on the outside portion of the track, and honestly, you could easily just spend your entire day in the parking lot and carnival/shopping area without even crossing over into the circuit area. There you'll find more shops, food and drink opportunities, plus obviously, race car paddocks and the track itself.  Fourth, there are airplanes! I heard there are fewer than in the past, but they're there and they're cool. The Goodwood circuit started out life as the perimeter road around the World War II airfield RAF Westhampnett.  Fifth, with all of the above, Goodwood Revival really is fun for the whole family. It isn't just a bunch of old guys sitting around in lawn chairs. There are plenty of women and adorably dressed children, including babies in vintage prams. It's also not an event that's exclusively for the uber rich, even if they are certainly in full force given who has the sort of money needed to go vintage racing.

Lancia teases new concept inspired by the legendary Stratos HF

The once-storied Italian marque Lancia currently sells only one car, an underwhelming hatchback called the Ypsilon that was launched way back in 2011. However, there are signs of life at the Stellantis-owned brand. They've teased a new concept, and from what we can see it looks to be inspired by the legendary Lancia Stratos HF. So far all we have is a name, the Emozione Pu+Ra. However, the rendering that came with the announcement shows the back half of the concept with some unmistakable Stratos cues – dual round taillights, the flat and wide black spoiler, rear glass with striped shading that evokes the original's rear window louvers.  Some of those cues, like the suspended taillight rings, stem from the Pu+Ra concept unveiled at November's Lancia Design Day conference. There, the company laid out its broad plans to restore the moribund brand to its former glory with — you guessed it — a full EV lineup. It unveiled the Pu+Ra Zero concept that was more sculpture than car, lacking what some would argue to be critical components such as doors, windows, and wheels.  Lancia said the Pu+Ra name was an abbreviation of "pure" and "radical" (not plutonium and radium), and the Zero is a callback to the 1970 Stratos Zero concept. That particular Marcello Gandini wedge made a splash at the Turin Motor Show and remains to this day the most extreme of the many doorstop-shaped cars from the era.  So if the speed form is analogous to the Stratos Zero, then this next evolution in the teaser should be analogous to the Stratos HF production car. Built for Lancia's rally efforts, the singular design won three consecutive World Rally Championships from 1974-76. Obviously the mid-engined layout of the Stratos HF is irrelevant to an EV, but Gandini's brutal blade was as unprecedented as the Miura he had designed for Lamborghini. In other words, the Emozione Pu+Ra should be a distilled and purposeful looker. Lancia CEO Luca Napolitano calls the upcoming concept the company's "brand manifesto for the next 10 years." We shall see what that looks like when it's unveiled on April 15.