1994 Lancia Delta Evolution 2 on 2040-cars

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New electric Ypsilon city car is Lancia's last bid for relevance

Stellantis-owned Lancia has unveiled its first new model in well over a decade. Offered only with an electric drivetrain, the new Ypsilon is a small, premium four-door hatchback developed to make the 118-year-old Italian brand relevant again after an extended period of decline. We shouldn't be writing this story, because Lancia shouldn't be around to release a new Ypsilon. Sergio Marchionne, the CEO of Fiat-Chrysler Automobiles until his death in 2018, planned to close the brand. It was too small, too heavily reliant on the European market, and ultimately more of a burden than anything else. He executed his plan gradually: first, he tried giving Lancia a handful of Chrysler models to sell in Europe, which didn't work. Then, he gradually pulled the plug on Lancia's range and foreign operations, leaving the company with a single model (the last-generation Ypsilon) to sell in a single country (Italy). Rewind to the 1990s, and that's exactly how Autobianchi shut down. History didn't repeat itself this time. Stellantis executives decided to give every brand in the group a chance to prove why it deserves to exist. The third-generation Ypsilon (we're counting the Y launched in 1995 as the original) is Lancia's first argument. Having access to its parent company's parts bin helped keep development costs in check, and the hatchback shares its Common Modular Platform (CMP) with other small hatchbacks you'll see meandering across Europe such as the Peugeot 208 and the Opel Corsa. Visually, it borrows a handful of styling cues from the Pu+Ra HPE concept unveiled in 2023, like low-mounted headlights and three thin strips of LEDs on the front end. Out back, you'll find a pair of round headlights ostensibly inspired by the ones fitted to the Stratos, a coupe that cemented Lancia's reputation as a force to reckon with in the World Rally Championship (WRC) during the 1970s. That's as much of Lancia's rallying heritage the brand chose to channel, however. Instead, it's highlighting the upmarket chapter of its history: for decades, the brand was associated with luxury rather than with performance. Italian presidents rolled around in purpose-built Flaminia sedans in the 1960s. Rallying was the brand's claim to fame in the 1970s and the 1980s, and Lancia unceremoniously became associated with badge-engineering during the 1990s. This is where its decline began. The new Ypsilon's job is to reverse it by giving buyers a more stylish alternative to, say, the 208 it's based on.

Maserati's new North American CEO is Chrysler's dealer guru

There's been a bit of a shakeup among the executive ranks at Chrysler and Maserati, as the Italian sports car manufacturer has appointed Peter Grady as its new North American CEO. Grady, who we imagine is about to get a very nice upgrade to his company car, will retain his role as vice president of dealer network development for Chrysler and Chrysler Capital, and is replacing Bob Graczyk at Maserati.
"It is with pleasure and anticipation that I welcome Peter to Maserati. He brings to our company nearly 30 years of leadership and experience. His background and industry expertise will be a great basis for the continued expansion of Maserati in North America," said Maserati CEO Harald Wester in a statement.
Also joining the team at Maserati is Saad Chehab, who previously worked for the Chrysler and Lancia brands and will be the new head of marketing for the Italian brand. He'll be replaced by Al Gardner, the former boss of Chrysler's southeast business center, as the head of Chrysler brand, according to Automotive News.

249 reasons you want to go to Goodwood Revival

At its most basic, Goodwood Revival is a long weekend worth of car races featuring cars made before 1970. There are lots of those, though, including some pretty great ones all over the world. But nothing is like Goodwood Revival because it's so much more than "just" vintage car racing.  First, you have to look the part. Attendees are strongly encouraged to dress in period clothing from the 1940s, 1950s and 1960s, with a strict dress code enforced should you want to enter the paddock. The goal is to create a more authentic atmosphere to match the cars and the meticulously restored and recreated paddocks, grandstands and other facilities of the reborn Goodwood circuit. Now, the dress code was relaxed this year since the Saturday was literally the hottest Sept. 9 on record in that part of England, and the organizers didn't want people dropping dead because they needed to wear an ascot. Some people definitely took the "relaxed" bit too far, but there was still plenty of atmosphere maintained. It really does make a big difference, as those "relaxed" individuals were often akin to seeing a Starbucks cup in a scene from "Game of Thrones."  You can see what I came up with below along with former Autoblog editor Reese Counts and various other Goodwood attendees. Second, there's the parking lot. But I'll let this entire separate post detail that. Third, there's the enormous carnival-like area featuring vintage-looking rides and various boutiques. Both of those are on the outside portion of the track, and honestly, you could easily just spend your entire day in the parking lot and carnival/shopping area without even crossing over into the circuit area. There you'll find more shops, food and drink opportunities, plus obviously, race car paddocks and the track itself.  Fourth, there are airplanes! I heard there are fewer than in the past, but they're there and they're cool. The Goodwood circuit started out life as the perimeter road around the World War II airfield RAF Westhampnett.  Fifth, with all of the above, Goodwood Revival really is fun for the whole family. It isn't just a bunch of old guys sitting around in lawn chairs. There are plenty of women and adorably dressed children, including babies in vintage prams. It's also not an event that's exclusively for the uber rich, even if they are certainly in full force given who has the sort of money needed to go vintage racing.