1994 Lancia Delta Evolution 2 on 2040-cars

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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

Fiat brings raft of special-edition hatchbacks to Geneva

The annual Geneva Motor Show presents a prime opportunity for any automaker – European ones especially – to show off new metal. You'd figure that would include the sprawling Fiat Chrysler Automobiles group, but instead, one of Europe's largest automakers will be presenting a series of special-edition hatchbacks for the European market. Yeah, we're as disappointed as you are. First up is the Fiat division itself, which will be showcasing the Vintage '57 edition of the 500 and the Panda K-Way. The former puts an even more retro spin on the already-retro hatchback, with a two-tone pastel blue-and-white exterior, 16-inch white-and-chrome wheels and a tobacco-leather interior. The latter was designed in collaboration with the famous rainwear label, K-Way, and features mix-and-match exterior color combinations, titanium-finish trim and a specially crafted interior. Alfa Romeo will be celebrating the European debut of the 4C Spider we already saw in Detroit. In terms of new debuts, Alfa also has the elegant Collezione edition of the Giuletta and the MiTo Racer edition with gray and brown trim that looks, at first blush at least, much more subtle than the name would convey. Though no longer a major player in the Fiat portfolio, Lancia is showcasing the 30th Anniversary and Elle editions of the Ypsilon – the car that in its own words, "Italian women love more than any other." Jeep is showing the Renegade with new powertrain options, and Abarth has updated its range of 500-based hot hatches, but for something new and exciting, it looks like we'll be passing right by the Fiat section at the Geneva Palexpo this year. Related Video: Featured Gallery Fiat Group special editions for Geneva 2015 News Source: Fiat Geneva Motor Show Alfa Romeo Fiat Lancia Hatchback 2015 Geneva Motor Show alfa romeo mito fiat panda alfa romeo giulietta lancia ypsilon

Lancia steps off the chopping block, promises three new cars

Stellantis has canceled Lancia's death sentence and granted it a new lease on life. The storied Italian brand announced its own salvation and pledged to launch three new cars (its first since 2011) starting in 2024, including one that will resurrect a well-known nameplate. "Today is an important day. Lancia is ready for Europe, and we have taken the first step towards becoming a credible and respected brand in the premium segment," affirmed company CEO Luca Napolitano. He also presented a 10-year plan that he calls the brand's renaissance. As of writing, the only car in the Lancia portfolio is the Ypsilon (pictured). The model offensive will begin in 2024, when the little four-door hatchback (which remains stunningly popular in Italy in spite of its age) will finally get a replacement. Details about the next-generation model remain few and far between, but it will stretch about 157 inches long and it will be offered exclusively with an electric powertrain. The next Ypsilon will be joined by what Lancia calls a flagship in 2026. The model will measure 181 inches long, meaning it will be a couple of inches shorter than the current-generation BMW X3. It's too early to tell whether it will take the form of a sedan or an SUV. Lancia has never sold an SUV, and it has historically built big luxury sedans, but even European buyers prefer high-riding models in this segment. Finally, the third part of Lancia's renaissance is a long-rumored new Delta. It will stretch around 173 inches from bumper to bumper (so it will be about four inches longer than a Volkswagen Golf) and it will be characterized by what the firm describes as "a sculpted, muscular design with geometric lines that will appeal to enthusiasts." It sounds like Lancia designers will try to echo the original Delta, which was released in 1979 as a family-friendly hatchback and later morphed into one of the most successful World Rally Championship cars of all time. Some of Lancia's future models will be electrified, and the brand will go electric-only by 2028. And, we're told that every future member of the range will feature an interior with a typically Italian design, though photos of the upcoming Lancia models haven't been released yet. While it sounds like Lancia is saved, at least for the time being, several points remain in the air.