1994 Lancia Delta Evolution 2 on 2040-cars

Auto blog

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

A presumably stolen Lancia Ypsilon prototype is pulled from a canal in France

Lancia is a long way from its heyday. The Italian automaker’s time in motorsport is far behind it, and its business efforts have been reduced to a single model sold only in Italy. ThatÂ’s changing, at least according to company officials, as the automaker is gearing up to release a few new vehicles in the coming years, starting with an updated electric Ypsilon. Though itÂ’s not due to be revealed for a few more months, a Ypsilon prototype recently made news after it was presumably stolen and crashed into a river in France. ? FUITE ! Voici la future Lancia Ypsilon dans des conditions tres particulieres. ?? Ce prototype sans camouflage a ete repeche a Montbeliard, non loin de lÂ’usine Stellantis, et selon lÂ’Est Republicain, il sÂ’agirait dÂ’un vol. Cependant, rien nÂ’a ete confirme.#Lancia #Ypsilon pic.twitter.com/mxNmIWJ9hL — Le Rendez-Vous AutoÂ’ (@lerdvauto) December 12, 2023 Officials havenÂ’t handed out many details but said that firefighters arrived on the scene to find the white hatchback submerged in a canal near Rue du Port, near the local Stellantis factory. No victims or other wreckage was found, and the team lifted the car out of the canal by crane. While a presumably stolen prototype is interesting on its own, the secondary story here is that this is likely the best look anyone outside of Lancia has had at the new car. Every image seen to date has been of a heavily camouflaged car with hard-to-discern lines and details. We can see the rear door handles in the C-pillar and unique design elements that set it apart from the Opel Corsa upon which it is based. Though Lancia likely wishes firefighters had been more discreet in pulling the car out of the water, the automaker has an exciting few years ahead of it. After the new Ypsilon, Lancia said it would deliver a compact SUV in 2026, followed by another hatchback in 2028. It has also expressed plans to expand outside of its home market, Italy, to other European countries. The automaker may also expand to other continents, but itÂ’s unlikely Americans will see a Lancia on our streets anytime soon.

Here are all the vehicles sold by the 12 brands of the Fiat Chrysler PSA merger

Sven Gustafson and Ronan Glon contributed to this report. Whether or not the formal merger between Italian-American automaker Fiat Chrysler and European conglomerate PSA Group means the return of Peugeot to the U.S., one thing’s for certain: The combined company will have a truckload of different brands. Sorting out what the deal means for all of them, including where they are sold and built, and whether and where there is product overlap, will be a key question for the two companies as they formalize the merger over the next 12 to 15 months. So far, both sides have steadfastly insisted that no job cuts or plant closures will result from the tie-up. WeÂ’ll see about that. In the meantime, weÂ’ve compiled an alphabetical list of all the vehicles currently sold in Europe and in North America by the various FCA and PSA brands, along with the years they debuted. We've gone into more detail about the European vehicles you might be less familiar with. The joint empire also has an antique store's worth of heritage-laced models and dormant brands, like Plymouth, Imperial, Simca, and Panhard, and it would have been even bigger had FCA not spun off Ferrari in early 2016. Alfa Romeo A legacy Italian sports car brand with roots in racing, Alfa Romeo has been struggling with declining U.S. sales. Giulia (2015): AlfaÂ’s rear-wheel drive sports sedan competes against German luxury sedans in North America and Europe. 4C (2013): The lightweight mid-engine rear-wheel-drive sports car is being phased out. Stelvio (2016): The Stelvio is a small luxury performance crossover that competes against the likes of the Porsche Macan and BMW X3 and is sold in both Europe and North America. Giulietta (2010): Sold in Europe, this compact hatchback is AlfaÂ’s entry-level model. After initially planning a rear-wheel drive 2020 update, the Giulietta is reportedly being nixed as part of FCAÂ’s latest product plans.   Chrysler Despite lending its name to its parent company, questions abound about the future of this legendary but faded brand, which is not offered in Europe. 300 (2011): Despite rumors of its pending demise, the four-door sedan lives on mostly unchanged for the 2020 model year, at least. Pacifica (2016): The successor to the Town & Country is ChryslerÂ’s bestselling model by a long shot and comes in gas-only and plug-in hybrid versions. Voyager (2019): ChryslerÂ’s newest minivan launches as its entry-level minivan for the 2020 model year.