1994 Lancia Delta Evolution 2 on 2040-cars

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Maserati's new North American CEO is Chrysler's dealer guru

There's been a bit of a shakeup among the executive ranks at Chrysler and Maserati, as the Italian sports car manufacturer has appointed Peter Grady as its new North American CEO. Grady, who we imagine is about to get a very nice upgrade to his company car, will retain his role as vice president of dealer network development for Chrysler and Chrysler Capital, and is replacing Bob Graczyk at Maserati.
"It is with pleasure and anticipation that I welcome Peter to Maserati. He brings to our company nearly 30 years of leadership and experience. His background and industry expertise will be a great basis for the continued expansion of Maserati in North America," said Maserati CEO Harald Wester in a statement.
Also joining the team at Maserati is Saad Chehab, who previously worked for the Chrysler and Lancia brands and will be the new head of marketing for the Italian brand. He'll be replaced by Al Gardner, the former boss of Chrysler's southeast business center, as the head of Chrysler brand, according to Automotive News.

The Chrysler brand could be axed under Stellantis management

MILAN — While running NissanÂ’s North American operations from 2009 to 2011, Carlos Tavares had a reputation for closely watching costs with little tolerance for vehicles or ventures that didnÂ’t make money. Experts say that means Tavares, currently the head of PSA Group, is likely to follow that blueprint when he becomes leader of a merged PSA and Fiat Chrysler Automobiles. The low-performing Chrysler brand might get the axe as could slow-selling cars, SUVs or trucks that lack potential. Already the companies are talking about consolidating vehicle platforms — the underpinnings and powertrains — to save billions in engineering and manufacturing costs. That could mean job losses in Italy, Germany and Michigan as PSA Peugeot technology is integrated into North American and Italian vehicles. “You canÂ’t be cost efficient if you keep the entire scale of both companies,” said Karl Brauer, executive analyst for the iSeeCars.com auto website. “WeÂ’ve seen this show before, and weÂ’re going to see it again where they economize these platforms across continents, across multiple markets.” Shareholders of both companies are to meet Monday to vote on the merger to form the worldÂ’s fourth-largest automaker, to be called Stellantis. The deal received EU regulatory approval just before Christmas. Tavares, who for years has wanted to sell PSA vehicles in the U.S., wonÂ’t take full control of the merged companies until the end of January at the earliest. He likely will target Europe for consolidation first, because thatÂ’s where Fiat vehicles overlap extensively with PSAÂ’s, said IHS Markit Principal Auto Analyst Stephanie Brinley. Europe has been a money-loser for FCA, and factories in Italy are operating way below capacity — a concern for unions, given FiatÂ’s role as the largest private sector employer in the country. “We are at a crossroads,Â’Â’ said Michele De Palma of the FIOM CGIL metalworkersÂ’ union. “Either there is a relaunch, or there is a slow agonizing closure of industry, in particular the auto industry, in Italy.” ItalyÂ’s hopes lie with the luxury Maserati and sporty Alfa Romeo brands, but De Palma said investments are needed to bring hybrid and electric technology up to speed. FiatÂ’s Italian capacity stands at 1.5 million vehicles, but only a few hundred thousand are being produced each year. Most factories were on rolling short-term layoffs due to lack of demand, even before the pandemic.

Lancia teases battery-electric Stratos that will begin brand reset

Last November, Lancia teased its "Emozione Pu+Ra" concept. Drawn by lead designer Jean-Pierre Ploue, the showcase looked more like sculpture or a car from 2523 instead of vehicular inspiration for production models that will begin arriving this year. We simply didn't know how to read the abstractions. Lancia teased another concept earlier this month, this one leading to an eventual battery-electric rebirth of the Lancia Stratos — we made clear connections between the Pur+Ra and what's ahead. Italy's given us another taste of what's to come, this time an overhead shot of the Stratos concept we're going to see on April 15. The circle in the roof signifies at least three things. It recalls Stratos themes evident elsewhere in the dual round taillights and the curved lines on the concept that stand in for the vintage car's louvers. It also represents part of Ploue's plan for Lancia design, the creative officer saying, "Our designs will be built with iconic shapes like the circle, square and triangle." Lastly, it signifies what will be a clear panel in the roof, Lancia saying a round aperture lets in more light than a square one. We imagine there will be a few questions about that when the reveal happens. Automaker CEO Luca Napolitano told media the Emozione Pu+Ra concept embodies the next century of Lancia looks. The Stratos concept aims more near-term. It "will be very close to the production car," and the bold strokes of the design will guide coming products. That's not just about sheetmetal, either; the feature set will encompass the path forward for "sustainability, technology and electrification" as well. The first model to take the revolution to European car buyers will be a new, all-electric generation of the Ypsilon expected later this year. The supermini hatch is the only car Lancia has sold since 2015, the car's market reduced to just Italy in 2017. According to Wikipedia, the Ypsilon is still the second-most-popular car on sale in that country. It's thought the coming version will be a sibling of the electric Fiat 500.  After that, a sedan is due in 2026, and two years later, the production version of the reborn Delta. At the moment, these remain Euro-only prospects. The automaker plans to grow an online retail operation to go with sales in initial markets of Italy, France, Germany, and the UK. If all goes perfectly over the next five years, who knows how far afield a Delta EV could end up.