1994 Lancia Delta Evolution 2 on 2040-cars

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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

All-new Lancia Ypsilon teased, and this one's not dripping wet

The last time we wrote about the coming all-new Lancia Ypsilon, the French authorities were fishing a pre-production prototype out of a canal. Although the hatchback had been ditched (canal'ed?) near a Peugeot factory, later reporting indicated (translated) the car had been stolen a month earlier near a Stellantis factory in Spain. Recent teases from Lancia aim to put a more attractive wheel forward, the automaker wanting to make the most of what will be an very important offering. This will be the first new Ypsilon since 2011, the first public step in the company's 10-year Renaissance Plan, pathway to a new battery-electric Lancia flagship in 2026 and an electric Delta revival in 2028. The teaser model comes from Lancia's partnership with Italian furniture company Cassina, one of the initial Ypsilon trims reported to be an Edizione Limitata Cassina restricted to 1,906 numbered units, that number honoring the carmaker's founding in 1906. The official shots go big on classic Lancia elegance while referring to the Pu+Ra HPE concept the brand revealed in April 2023 as a design touchstone. There's going to be some intriguing tech as well, one of the shots centered on a glowing blue disc that could sit above the infotainment screen. The word "SALA," also glowing blue on the disc, is Italian for "living room" but signifies Lancia's tech interface, an initialism for Sound, Air, Light, and Augmentation. The in-car assistant is programmed to "centralize the audio, climate control and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the sound of your voice." The Ypsilon also brings Stellantis' TAPE, which stands for Tailored Predictive Experiences. This dresses the cabin ambience in one of three modes: Immersive, Wellbeing, and Entertainment.  The Pu+Ra HPE concept went beyond traditional elegance, and it seems the Ypsilon will, too. Instagram user gaetanogiordano63 posted clipped images of the front and back of what looks like an early production model in white. Even though we've seen most of the Ypsilon already, from the canal images, we're surprised by the vastly different impression these spy shots make on us.           View this post on Instagram                       A post shared by Gaetano Giordano (@gaetanogiordano63) More complete answers are on the way shortly, Lancia planning to debut the new crossover in February in battery-electric trim.

Kimera EVO37 Martini 7 celebrates Martini Racing's seven WRC trophies

Two years ago, Kimera launched its EVO37, a modern and thoroughly gorgeous tribute to the 1983 Lancia 037 World Rally Championship car. When Kimera put its EVO37 on the start line of the Sardinia Rally last year, the coupe wore the same Martini Racing Team colors used by the 1983 car. This year, Kimera is using a different Martini Racing livery to debut an evolution of the Kimera EVO37 that's even closer to the original and celebrates the seven Lancia-powered Martini Racing Team World Rally Championship titles. The 037 won a single title, the last two-wheel-drive WRC entry to do so. The Lancia Delta S4 and its variations won the remainder. Company boss Luca Betti again worked with Miki Biasion, who won back-to-back WRC Driver's Championships piloting the Lancia Delta, and Lancia engineers of the time to lighten and sharpen the EVO37 into the Martini 7. Starting with the performance mods, the supercharged and turbocharged 2.1-liter four-cylinder now makes 550 horsepower instead of 505 hp, and 406 pound-feet of torque. Power heads to the rear axle via a standard manual or optional sequential transmission, but the gears have shorter, more rally-like ratios. Gawkers are invited to further appreciate what lies behind the cockpit thanks to the new quick-release lower bumper as was found on the Lancia 037 Evo 2. Undoing the clips shows quad pipes in a white ceramic coating matching the new paintwork that runs all the way up the exhaust runners. The new carbon fiber aero package adds intakes behind the front doors, vents on the tops of the fenders, and additional descending steps in the engine cover surround. The new wheels recall the Delta Evoluzione, as does the passenger compartment, now made entirely from carbon fiber and getting the car down to about 2,425 pounds. The seats are inspired by those in the Delta S4, trimmed in blue perforated Alcantara with red stitching that matches accents on the door cards and ceiling. The gauges glow in fluorescent orange, the buttons and knobs laid out just as they were in the 1983 Lancia 037. The pearl effect white Martini Racing Livery with blue, light blue, and red strips comes most resembles that of the special edition Lancia Delta Martini 5 and Martini 6 cars, produced in the early 1990s to celebrate the Delta's fifth and sixth WRC trophies.