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Party sponsored by Lamborghini tried to airlift yacht into Austin lake for F1 race

This was the kind of understatement we didn't expect to encounter in the Lone Star State: on our way into Austin to attend the Grand Prix of the Americas, the man sitting next to us on the plane - an Austinite born and raised - said, "There's gonna be a lot of wealthy people here." You know, as if Texas didn't have its fair share already.
Wealthy people need wealthy things to do and not-as-wealthy people to arrange such things for them. Case in point is My Yacht Club, which follows the Formula 1 parade and other rah-rah events around the globe, hosting guests and parties on yachts. In Austin the event group has had to change its schtick; there's no way to navigate one 150-foot motor yacht into Austin's Lady Bird Lake. MYC principal Nicholas Frankl told KUT News, "We spoke to the Army Air Corps. They couldn't lift it." We believe he meant the Army Corps of Engineers, but no matter, they couldn't lift it either.
So MYC has switched to a land-lubbers venue, The Long Center where Ballet Austin, the opera and the symphony perform. In case you readers are worried about how guests will manage without chiseled Italian deckhands in epaulets, not only has Frankl promised that "the elements of decadence and luxury and coolness and exclusivity are all there," guests will get to guzzle 24-karat gold-infused champagne. Because the stars at night just aren't as big and bright without it, obviously.

The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.

Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video: