2024 Lamborghini Urus Performante on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

'Rich Kid of Instagram' victim of supercar arsonists

A 19-year-old in the UK is smarting after the possibility that his prolific social media use may be at the heart of four family-owned supercars going up in flames in barely a week. Aleem Iqbal has thousands of followers on Twitter and Instagram paying attention to his frequent posts about the high-priced cars he's driving. He's even been featured on the Tumblr page Rich Kids of Instagram. It appears that some people might not be so smitten with him, though.
According to his Twitter profile, Iqbal owns Platinum Executive Travel, a luxury car rental company in the England, and UK newspaper The Telegraph claims the company is also owned by Iqbal's father. On June 6, cameras caught three hooded men setting fire to a Lamborghini Aventador Roadster leased by the company for a wedding. A few days later, two Audi R8 Spyders and a Bentley Continental Flying Spur from Platinum also got the torch, and two men were caught on camera setting the blaze. Nobody was hurt in either of the attacks, and the Aventador appeared to be repairable with the fire causing most damage to the passenger seat and dashboard. Police are still investigating both of the crimes.
According to The Telegraph, Iqbal believes that the arsons could have stemmed from jealousy towards him and his family's business. Regardless, setting fire to a bunch of cars that are likely insured isn't a great way to show displeasure.

1971 Lamborghini Miura SV is PoloStorico's first restoration

Lamborghini is fitting in at the annual Amelia Island Concours d'Elegance, trotting out a fully restored 1971 Miura SV. This is not just any Miura, though. It's been the subject of a complete restoration courtesy of Sant'Agata's young restoration arm, PoloStorico. Wearing chassis number 4846, this Miura SV was introduced on the Bertone stand during the 1971 Geneva Motor Show – the company's new Countach was on the main Lambo stage. According to Lambo, this car is "truly a one-off," featuring parts from the Miura S alongside pioneering features that would be seen on later SVs. But who cares about its history – just look at this thing. Lamborghini has gone mad restoring this Miura, with PoloStorico inspecting each individual body panel and then finishing all of them in this beautiful Verde Metallazata – literally green metallic. The company claims that every component was restored or replaced, and that "exhaustive research" went into the process. But why Amelia Island, and why now? The head of PoloStorico has the answer. "This is the year in which the Lamborghini Miura celebrates its 50th anniversary," Enrico Maffeo said in the official statement. "This car not only illustrates the iconic appeal of the Miura, widely acknowledged as the forerunner of modern super sports models, but is also a perfect example of the expertise available in Lamborghini PoloStorico in providing the most authentic Lamborghini restorations." This Miura SV marks the first completed project for the PoloStorico team. Based on the few images we've seen, it's the start of something big for Lamborghini's vintage models. Related Video: LAMBORGHINI POLOSTORICO CELEBRATES MIURA 50 ANNIVERSARY AT AMELIA ISLAND WITH RESTORED MIURA SV 1971 GENEVA SHOW CAR Sant'Agata Bolognese, – The original Lamborghini Miura SV shown at Geneva motor show in 1971 has been the subject of more than a year's restoration by Lamborghini PoloStorico, and is presented as a finished project at the Amelia Island concours event (USA) from 10 to 13 March. The Lamborghini Miura SV (Super Veloce), chassis #4846, was the pre-production model for subsequent Miura SV production. Unveiled at the 1971 Geneva motor show on Bertone's stand (while Lamborghini showed its new Countach), the car was truly a one-off, carrying over parts from the previous Miura S and introducing new features that would be seen on later SVs. Lamborghini PoloStorico was appointed a year ago to fully restore chassis #4846 to its perfect original state.