2023 Lamborghini Urus S on 2040-cars

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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Huracan Spyder promises 201-mph top speed

After chopping the roof off the Aventador SuperVeloce in Monterey, Lamborghini has, unsurprisingly, decapitated its entry level Huracan and given birth to the successor to the Gallardo Spyder. The new Huracan LP 610-4 Spyder is set to debut this week at the 2015 Frankfurt Motor Show, offering the same 5.2-liter, 610-hosrepower V10, seven-speed dual-clutch automatic transmission, and all-wheel-drive system. The top speed is a hair-raising 201 miles per hour, down just a single digit from the hardtop model, while the 0-62-mph time has fallen from 3.2 to 3.4 seconds. Blame the increase in weight for the slight drop in performance – the Spyder model adds 264 pounds to the hardtop's 3,135-pound dry weight. Of course, unlimited headroom and looks that can kill more than make up for that. According to Lamborghini, the lightweight softtop can be dropped in just 17 seconds and at speeds of up to 31 miles per hour. Impressive though that may be, it's the improvements that Lambo has made over the old Gallardo Spyder that are really newsworthy. Torsional rigidity is up 40 percent over Sant'Agata's last entry level droptop, while downforce jumps by 50 percent with the Huracan Spyder. Prices for Lamborghini's newest convertible start at 186,450 Euros ($211,341 at today's rates), with deliveries slated to begin in the spring of 2016. Read on for the official press release, and check back soon for live images from the floor of the Frankfurt Motor Show. Or, if you really want to see the debut go down, you can watch the livestream of the reveal, here. Related Video: Lamborghini Huracan LP 610-4 Spyder: Performance and lifestyle under the open sky • Inspiring Huracan technology and performance with open air emotion • Electrohydraulic, lightweight soft top for pure Spyder feeling • Smart aerodynamic solutions for maximum open-top driving comfort • Naturally aspirated 5.2 l V10 engine with 449 kW/610 hp, 0 - 100 km/h in 3.4 seconds, top speed 324 km/h (201 mph) • 'Cylinder on demand' technology in combination with stop-and-start system for lower CO2-emissions Sant'Agata Bolognese/Frankfurt, 14.09.2015 – Automobili Lamborghini presents the new Huracan LP 610-4 Spyder at Frankfurt International Motor Show. The open top version of the Huracan LP 610-4 combines the power and performance of the coupe with the emotion of open-air driving.

Tamara Ecclestone's Lamborghini has gone missing

A Lamborghini Aventador owned by socialite Tamara Ecclestone has disappeared from a garage in London where it was being serviced. The daughter of billionaire Formula One CEO Bernie Ecclestone reportedly purchased the car a couple of years ago from a dealer named Ziad Shawadi when she was dating businessman Omar Khyami. The supercar was put under Omar's name to secure a resident's parking permit, but it was registered to her Chelsea, London, address.
Tamara tried to sell the Lamborghini last summer after the couple split, but learned that her boyfriend had used the $400,000 exotic as collateral on a loan - and that set off a legal battle due for a hearing later this year.
But now the car has disappeared, and the culprits are alleged to be men working for Shawadi who have apparently repossessed it as a result of the outstanding loan. Ecclestone filed a complaint at a Notting Hill police station, but the authorities have said they won't be moving on this one. There has been no word on the fate of the parking permit.