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Lamborghini Asterion could still see showrooms

At the 2014 Paris Motor Show, Lamborghini CEO Stephan Winkelmann told Maxim after the introduction of the stunning Asterion hybrid, "I strongly believe that this is not a car that will be in production, and we will not do it." However, the Asterion concept came more than a year after Winklemann told that same magazine, at the 2013 Geneva Motor Show, that "Lamborghini was not interested in hybrids." He repeated the sentiment in Paris, saying, "We're still not interested." Well, someone at Lamborghini (or the Volkswagen Group?) does appear to be interested. The company's head of R&D, Maurizio Reggiani, told Autocar the story of the Asterion's development "started a couple of years ago" and is still being carried out in order to understand a real world hybrid application that would satisfy Lamborghini brand values – meaning electric assistance for a naturally aspirated engine with a high cylinder count. Reggiani never hints about the Asterion actually going on sale, but does tell Autocar, "The discussions inside Lamborghini now are about the potential cost of the car," and how it would be positioned. Having been told that it could sell for the price of the Aventador plus the hybrid drivetrain, Autocar figures an MSRP of 350,000 pounds ($551K US). The phrase "hybrid supercar" immediately brings three cracking coupes to mind, but the Asterion – were it to make production – wouldn't target that group; said Winklemann in that Maxim interview, "It's not meant to go on the racetrack. The acceleration is good, and the top speed, but in handling it would be out-beaten by the others. It's more a hyper-cruiser." We're fine with that, Mr. Winklemann – we think the Aston Martin Vanquish, Bentley Continental GT and Ferrari F12 Berlinetta could use the company. Bring it.

Dax Shephard, Lamborghini Super Trofeo racer?

Dax Shepard is no Paul Newman, nor even Patrick Dempsey, but he has a pretty cool gig mixed with plenty of acting and racing. While you might know him from Hollywood comedies like Employee of the Month and Hit & Run, the Michigan native now seems to be dabbling in road racing after competing in the Lamborghini Blancpain Super Trofeo North America, and to celebrate, Lamborghini has issued a new short video introducing Shepard and kicking off its new pro-am racing series.
Like many kids of the '70s and early '80s, Shepard's love of cars can be traced back to a Lamborghini Countach, and, fittingly, his first time road racing in a car happened to be in a Lamborghini - an experience he comically suggests would be like another sort of "first time" with Selma Hayek. In addition a few chuckles, the video posted below also gives us some of our first racing footage of the Super Trofeo North America's opening weekend at Lime Rock in early July, in which Shepard grabbed a third-place finish.

Lamborghini to celebrate 50th Anniversary with new model

Lamborghini is planning to roll out a new car for the brand's 50th anniversary. Automotive News Europe reports the Italian automaker will unveil a special one-off machine to commemorate the date next year. CEO Stepahn Winkelmann has been tight-lipped about the vehicle, saying coyly, "It will not be a revival or a retro." Fortunately, with 2013 right around the corner, we shouldn't have to wait long to see what Lamborghini has up its sleeves for the special car.
The company has other big plans for the celebration and has reportedly invited owners to ship their cars to Milan, where they will then parade through Tuscany, Rome and Bologna before arriving at the Lamborghini factory in Sant'Agata Bolognese.
It's a good time for a party. Lamborghini has seen strong sales through 2012 despite the faltering European economy, and the Aventador coupe and roadster each have an 18-month waiting list.