2023 Lamborghini Urus Performante Sport Utility 4d on 2040-cars

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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Harry Metcalfe shows off his Lamborghini Countach

Harry Metcalfe may no longer be editing the Evo magazine he founded, but that doesn't mean he doesn't still have octane pumping through his veins – or that he isn't still producing world-class automotive content. In this latest video released on his YouTube channel Harry's Garage, Metcalfe shows off is 1987 Lamborghini Countach 5000 Quattrovalvole. The precursor of today's Aventador, the Countach was Sant'Agata's longest-serving mid-engined twelve-cylinder supercar, remaining in production from 1974 (after the Miura was discontinued) until 1990 (when the Diablo replaced it), and earned its place of prominence on the walls of so many childhood bedrooms. Metcalfe's was a later model from 1987 – the London Motor Show car from that year, in fact – packing the enlarged 5.2-liter V12 with the four-valve heads, those fantastical air vents and that giant rear wing. Harry even had the legendary Valentino Balboni to sign the interior. The video is a full half-hour long, but even if you've only got a few minutes, it's worth watching just the beginning to hear it starting up.

Admire 350 Lamborghinis lined up at 50th Anniversary Tour

If you're a fan of Lamborghini then you'll want to set aside 13 minutes of your time for this video. The Sant' Agata carmaker is hosting a 50th Anniversary Tour from Milan to Rome and then back up to the factory in Bologna, and the 350 entries in this running of the bulls were staged on a Milan street. YouTube user Shmee150 is with the convoy and he spent the aforementioned 13 minutes walking among the field of glory that spans models from 1963 to now.
None of the cars were running so the video lacks the audio thrill of the supercars merging onto the M6 in the UK. As a virtual tour of Italian art museum showcasing a massive outdoor exhibit of Lamborghinis, however, it can't be beat. Don't hesitate to check out the video below.