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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

$100,000 reward offered to help recover stolen Lamborghini

Have you seen this Lamborghini? If so, Pinkerton wants to hear from you. And if your information leads to the recovery of the vehicle in question, the private detective agency could give you a reward of $100,000. According to Pinkerton, the white 2015 Lamborghini Aventador roadster was stolen in New York on October 28. It was last seen at the corner of Fowler Road and College Point Boulevard in the Flushing neighborhood of Queens, but the agency says it could have been spirited away to Atlanta – or even sent overseas. Pinkerton is asking anyone with information on the whereabouts of this vehicle to call 1-800-478-3403. The $100,000 reward being offered in exchange amounts to less than a quarter of the vehicle's $440k purchase price – which is what the insurance agency would surely have to pay out if the vehicle is not recovered. Pinkerton Offers $100,000 Reward For Tips That Lead To The Recovery Of A Stolen 2015 Lamborghini Aventador Convertible UPDATE: Theft Tied to Persons in Atlanta, Georgia NEW YORK, Nov. 10, 2015 /PRNewswire/ -- Pinkerton today announces it is offering a $100,000 reward for tips that lead to the recovery of a white 2015 Lamborghini Aventador Convertible, stolen on October 28th. The vehicle was last seen at the intersection of Fowler Road and College Point Boulevard in Flushing New York. Although the vehicle was last spotted in New York City, it is suspected that there are ties to persons in the Atlanta, Georgia, area. Investigators believe the Lamborghini could be in the New York area, ready for shipment overseas, or in metro Atlanta. Anyone with information on the location of the stolen Lamborghini is asked to call 1-(800)-478-3403. Related Video:

Lamborghini Super Trofeo series will rent you a race car for $35k, all expenses included

Racing isn't cheap. The cars often command six-figure price sums, race teams don't work for free and then you have to get the car to races while feeding it an endless supply of tires. It's no surprise then that owning a race team is a multimillion-dollar affair, but Lamborghini and its North American Blancpain Super Trofeo series is a new way for licensed racers to get behind the wheel of a racecar for a much lower price.
As a part of the single-make series, Lamborghini will supply racers with everything you need for competition - including a race-spec Gallardo LP 570-4 Super Trofeo - as well as a trackside hospitality experience... all for a relatively affordable $35,000 per race weekend. Of course, not just anyone with a spare $35,000 can hop behind the wheel and hit the track. Lamborghini says that all drivers must have an FIA-accredited racing license for the International Motor Sport Association category with a "C" or "D" rating.
When it comes to the actual racing, there will be two 60-minute practice sessions, 40 minutes of qualifying and two 50-minute races, meaning that these cars might be the most expensive rental cars ever at $8,700 per hour. In its inaugural season, the Super Trofeo will run in conjunction with two Grand-Am races, two America Le Mans Series races, an IMSA race in Canada and finally an IndyCar race weekend in California.