2022 Lamborghini Urus on 2040-cars

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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Listen to the Lamborghini Hurac'an fire up

Lamborghini just revealed all the juicy details about its 2015 Huracán this morning, but apparently Autobild was on hand for a photo shoot of the car, and shot this quick video of the new Lambo starting up. It's not a rev-happy video, but we're still happy a camera was on hand to capture the raucous exhaust note as the 610-horsepower V10 roared to life.
The note emanating from the Huracán's quad exhaust outlets doesn't sound quite as high-strung as an Aventador or Reventón, but it's definitely a throatier, more menacing sound than the Gallardo it was designed to replace. While the video posted below is a good tease of what the car sounds like in real life, we can't wait to hear this engine hitting its peak horsepower at 8,250 rpm.

Lamborghini unveils 50th anniversary Aventador Roadster and Gallardo

Though hardly moving into Porsche levels of 50th Anniversary celebrations, Lamborghini is taking its own golden jubilee pretty seriously. The Italian company treated the world to a 50 Anniversario version of the Aventador LP720-4 earlier this year in Shanghai. At this year's swanky show at The Quail during Pebble Beach weekend, Lamborghini is showing off the convertible version of the car, the very sultry Aventador LP 720-4 Roadster 50 Anniversario.
What's more, the company has brought along the anniversary-treated Gallardo LP560-2 50 Anniversario as well, which we officially saw for the first time in China. Hey, a stage full of Lambos is no bad thing in our book.
As the coupe version before it, the 50th Anniversary Aventador has been massaged to make a full-bodied 720 horsepower from its stunning 6.5-liter V12, as well as done up with special edition paint and badging. A subtlety redesigned front splitter will call out the limited run Aventador Roadster to those in the know, too. Enough reading; check out both the Aventador Roadster and the celebratory Gallardo, live from the show stand at The Quail, in our attached galleries of images.