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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini debuting limited-edition hypercar soon?

Rumor, anonymous sources, and Internet probing point to Lamborghini preparing a new limited-edition hypercar in the vein of the Centenario, Veneno, and Sesto Elemento. At the Frankfurt Motor Show last year, the carmaker's head of R&D told Car Advice, "Soon we will present to our most important customers a new version of what we call a one-off." The Supercar Blog reports Lamborghini did just that a few weeks ago at a private event in Italy. An anonymous source said the vehicle is codenamed LB48H, and looks like the 2017 Terzo Millennio concept. Assuming all of this is true, whatever's coming won't be a genuine one-off. Remember, the Sant' Agata brand made 40 Centenarios, four Venenos, and 20 Sesto Elementos. The only true one-off for recent sale was the 2012 Aventador J. According to The Supercar Blog, Lamborghini will make 63 of this newest revelation. We checked the production runs for every Lamborghini, no previous model got exactly 63 units. But the company started production in 1963 with the 350 GTV. The same way the Centenario referenced the 100th anniversary of Feruccio Lamborghini's birth, the LB48H could celebrate the company's beginnings in the second millennium — a natural tie-in with the Terzo Millennio (Third Millennium) inspiration. The name, and an Instagram post, bolster suspicions. Lamborghini's already said the next-gen Aventador due in 2020 and Huracan due in 2022 will get naturally-aspirated engines with hybrid power. We also know alphanumeric Lamborghini vehicle names identify aspects of the car. In the hybrid Asterion LPI 910-4 concept from 2014, the LP stood for longintudinale posteriore, as with current production models, the I stood for the Italian word for hybrid, Ibrido, the 910 for the horsepower. With the LB48H, we take the the L we know, we'll take the H for Hybrid. So what do the B and 48 represent? On June 18, Miguel Costa, who appears to head Lamborghini's Lisbon, Portugal dealership, published an Instagram post that said, "We made it possible! Soon!" For hashtags, he wrote, #masterpiece, #lamborghini, #lamborghinilisboa, and #lb48h. The #masterpiece and #lb48h hashtags soon disappeared from the post. When Jalopnik asked Lamborghini about the situation, the automaker said, "We are not confirming this." The Italian automaker uses these specials to preview design and technology elements headed for the range; the Centenario introduced rear-wheel steering that made its way to the Aventador S, for instance.

Lamborghini to celebrate 50th Anniversary with new model

Lamborghini is planning to roll out a new car for the brand's 50th anniversary. Automotive News Europe reports the Italian automaker will unveil a special one-off machine to commemorate the date next year. CEO Stepahn Winkelmann has been tight-lipped about the vehicle, saying coyly, "It will not be a revival or a retro." Fortunately, with 2013 right around the corner, we shouldn't have to wait long to see what Lamborghini has up its sleeves for the special car.
The company has other big plans for the celebration and has reportedly invited owners to ship their cars to Milan, where they will then parade through Tuscany, Rome and Bologna before arriving at the Lamborghini factory in Sant'Agata Bolognese.
It's a good time for a party. Lamborghini has seen strong sales through 2012 despite the faltering European economy, and the Aventador coupe and roadster each have an 18-month waiting list.