2021 Lamborghini Urus on 2040-cars

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Celebrating Ferruccio Lamborghini's 100th birthday

A tremendous thorn in Ferrari's side was born 100 years ago today. His name was Ferruccio Lamborghini, and today his company's cars are among the wildest and most desirable on the market. While the people of Sant'Agata Bolognese are probably raising several glasses of vino to Mr. Lamborghini, Hemmings has put together a great read on the man behind the brand. Lamborghini's start in the auto industry is the stuff of legend. Unsatisfied with the cars he bought from Ferrari and infuriated after being snubbed by the company's founder, Enzo, Lamborghini added an eponymous auto manufacturer to his tractor-building efforts. The Hemmings piece chronicles this feud, but digs far deeper into the brand's early days. Did you know part of the reason Lamborghini founded his company in Sant'Agata was because of the absolutely killer deal the local government cut with the company's founder? Seriously, the government gave out interest-free loans and exemptions from corporate taxes for its first ten years. Not a bad deal. From hiring Giotto Bizzarrini to design the company's early V12 engines to the debut of the iconic Miura, there's a lot of information here about the man and the company he built, going up until the 1970s, when he sold his shares and retired at just 58 years of age. Head over to Hemmings for the full read. Related Video:

Watch a parade of five Lamborghinis make their way through a shopping mall

It's easy to forget that high-performance cars are not limited in size to something like a Lotus Elise or Mazda MX-5. They can get big. Take Lamborghini, for example. It might focus on combining low curb weights and high-output engines, but an Aventador very nearly occupies the same amount of space on the road as a fullsize Range Rover (the Lambo is only about eight inches shorter, although it is an inch wider, excluding the mirrors on both vehicles).
Considering this, getting one of the Italian exotics inside the cramped confines of a mall is a rather tall order. After all, the thoroughfares there are designed for people, and are often bisected by either smaller shopping stands, pillars or some sort of fauna. Getting five Lamborghinis in, though, is an exercise in patience in precision.
Lamborghini of Miami did just that, stuffing five of the exotics inside a local mall. On the way out, one of the workers used GoPros to chronicle the entire process. It's an entertaining bit, if not a bit cringe-inducing on some of the tighter bits.

Italy to offer Lamborghini 100 million euros to build Urus

The Lamborghini Urus' prospects for production may have just received the impetus they need as the Italian government is preparing to offer significant incentives to produce the high-end SUV in the country. According to a report from Bloomberg, Prime Minister Matteo Renzi's government is prepared to extend as much as 100 million euros (approximately $112 million) – but not in cash. That'd be a bit much for the borderline bankrupt national government. Instead the motivation is reportedly being offered in the form of tax breaks and other such incentives. In exchange, Lamborghini would pledge to hire 300 new workers to build the crossover. The Urus, for those who may not recall, was a crossover concept which Lamborghini presented way back at the 2012 Beijing Auto Show. We caught a closed-door glimpse of it in New York shortly before its debut and saw it again in Monterey the following summer. Ever since, the Bolognese automaker has been petitioning its patrons at Audi and Volkswagen to give it the green light, but the Germans have been dragging their feet at the prospect of investing the necessary capital to pull it off. Lamborghini is reportedly hoping to get a final decision next month, and the government incentives could help it make the business case to its parent company. While the Italy's terms would require final assembly to take place in that country, much of the work could end up being done at the same plant in Bratislava, Slovakia, where the Volkswagen Touareg, Audi Q7, and Porsche Cayenne are built. Bentley is expected to undertake a similar process for its new Bentayga, with assembly to be finalized in the UK. Related Video: Featured Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Earnings/Financials Government/Legal Plants/Manufacturing Lamborghini Crossover Performance tax incentives