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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Watch a Lamborghini change color thanks to thermochromic paint

German artist Rene Turrek went from being a punk kid using spray paint to illegally tag walls to a global celebrity artist working with clients such as Mattel and Nikon. He may have become a little more corporate, but he still finds a way to do some playful work for himself. Recently he has turned his attention to creating incredible paint jobs on some pretty cool cars. Turrek released this video last week of his Lamborghini Gallardo, which at first just seems like a pretty purplish color. But a little bit of water splashed on the hood reveals an awesome tribute to that most awesome of crimefighters, Captain America. Turrek isn't some sort of nerdy witch. The car is coated in thermochromic paint, which reacts to temperature changes. When not activated, the Lambo is disguised as a mild-mannered purple supercar. A cup or two of warm water thrown on the special paint and it becomes translucent, revealing the car's true colors. After a few moments the paint becomes opaque again. Turrek calls the work 'The First Avenger.' We've seen a similar use of the paint on a R33 Nissan Skyline, which allowed the car to turn from orange to black and back to orange again. This isn't the first superhero supercar Turrek has produced. He also created a BMX X6 that looked blue under normal conditions, but revealed The Incredible Hulk on the hood when hit with warm water. Unfortunately the disappearing effect fades once the paint is exposed to too much sunlight, so to keep the paint job safe these cool cars would have to be kept in the dark. And at $400 a pint, Thermochromic paint can cost thousands of dollars to coat a car. It may not be the most cost-effective way to enhance your ride, but certainly one of the coolest. Related: Video:

Lamborghini Aventador Roadster is sold out

Well, that happened quickly. The $441,600 Lamborghini Aventador Roadster is, according to reports, already sold out in every market around the world until at least the middle of 2014.
Boasting a 6.5-liter V12 that churns out a heady 690 horsepower, there's little wondering why the cars are so popular. But with its finicky carbon fiber rooflet, $3,700 gas guzzler tax and and an MSRP that sits considerably higher than the hardtop version's price tag, the Aventador Roadster requires a very specific type of buyer. Lamborghini isn't saying how many of the new dropheads have been sold, but we're told hand raisers won't get their keys until mid-summer at the earliest.
If you need a refresher on what makes this particular Lamborghini worth nearly half a million dollars, you can check out the photos and videos from the machine's unveiling in Miami here.