2020 Lamborghini Sian Fkp 37 on 2040-cars

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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Lamborghini beats the odds, sets delivery record in 2021

Lamborghini is one of the luxury carmakers that reported exceptionally strong sales in 2021 in spite of an ongoing global pandemic and a crippling chip shortage. Like Rolls-Royce and sister company Bentley, the Italian firm beat the odds by setting an all-time delivery record. Annual deliveries totaled 8,405 units, an increase of 13% over 2020. Lamborghini's biggest market remains the United States, where deliveries jumped by 11% to 2,472 units in 2021. Mainland China, Hong Kong, and Macao are lumped into second place, and deliveries there skyrocketed by 55% to 935 sales. Germany and, somewhat surprisingly, the United Kingdom are in third and fourth place, respectively. Deliveries in Germany rose by 16% to 706 and in England by 9% to 564. Italy, where regulations have historically (and ironically) been hostile to cars with large-displacement engines, likes Lamborghini's breed of bulls as well: 359 deliveries were recorded in 2021, a 3% climb. It shouldn't surprise anyone to learn that the Urus was the best-selling Lamborghini in 2021. The company delivered 5,021 examples, so the SUV accounted for over half of the brand's sales. Second place on the podium is occupied by the Huracan, with 2,586 deliveries, followed by the Aventador, with 798 delivered units. While these numbers might sound insignificant in the grand scheme of things, putting them into context tells a different story. Lamborghini remains small, but it used to be a lot smaller: It built precisely 1,999 examples of the Countach during a production run that stretched 17 years. It made more units of the Aventador (pictured) in 2021 than of the Miura between 1966 and 1973. Another interesting point is that Lamborghini's total for 2021 seemingly only includes delivered units. The company left out the cars it sold but hasn't delivered yet, like the 112 planned units of the born-again Countach. The coupe was sold out before it was shown to the public. Lamborghini hopes to keep the momentum going, and company boss Stephan Winkelmann revealed that almost all of 2022's production capacity is already spoken for. The company also plans to unveil four new cars in 2022, including the Aventador's mysterious successor. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Lanzador concept is a megawatt wedge previewing the first Lamborghini EV

Two years ago, Lamborghini confirmed that it would launch a fully-electric car of some sort. Today, we get our first glimpse of what that will be with the Lanzador concept. It's a precursor to a production model that will be sold alongside the other mainline models such as Urus, Revuelto and the Huracan's successor. The Lanzador's styling is very obviously Lamborghini, what with its wedge shape that runs from stem to stern. The huge fenders, squinting headlights and hexagonal taillight elements are familiar, too. The question is, is it more of a squashed Urus, or a pumped-up Revuelto. We're not sure there's a wrong answer. It does seem to be something of an SUV or crossover with its relatively high ride height and the 2+2 seating position. Lamborghini calls it an "Ultra GT," which reminds us a bit of Aston Martin calling its DB12 a "super tourer." Whatever it is, it happens to have just two doors, or three if you count the rear hatchback. We particularly like the 23-inch wheels that are hexagonal renditions of classic Lambo phone-dial wheels. Just above those wheels are some nifty hidden wheel well air vents that are part of an extensive array of active aerodynamic elements to optimize either drag for efficiency or downforce for performance. Inside, two sets of aggressive-looking sport seats are available for the driver and their friends to enjoy the "Ultra GT" life. The dash consists of two cowls with screens for the driver and passenger. Down the center is a cluster of controls that looks straight out of an alien spacecraft for operating infotainment functions. The typical Lamborghini starter button with safety cover returns, and amusingly, it still references starting an engine in an electric vehicle that has no engine. Lamborghini also notes that the interior uses wool upholstery, more sustainable leather and recycled materials. Even some carbon fiber is recycled using a method that combines layers of reprocessed pieces with a more attractive top layer to finish them off. And besides space for four people, the rear cargo area seems quite spacious as well as versatile thanks to folding rear seats and the hatch. And if that's not enough, there's a front trunk, too. Mechanically, details are a little scarce, but Lamborghini says the Lanzador would feature a pair of electric motors for all-wheel drive, and output would be more than 1,300 horsepower (more than 1 megawatt as Lamborghini put it).