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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Lamborghini Huracan Superleggera sounds great around the Ring

One of the most exciting things about Lamborghini launching an all-new vehicle is that we have years of increasingly faster, more aggressive variants to look forward to. For the Huracan, that inevitably means the arrival of a Superleggera model. While we've published spy shots of the Huracan Superleggera in the past, this is the first time we've seen and heard the car in motion. The video opens with a pair of the lightweight monsters positively (and unsurprisingly) embarrassing a Mercedes-Benz S-Class, and then carries on with plenty of V10 wailing around the famed track. Unlike our first shots of the Superleggera, which featured a mostly unchanged body, this video reveals far more significant exterior changes. Most noticeable is a hefty – and possibly fixed – rear wing. Lamborghini's designers also made significant changes to the front fascia, with a more prominent chin spoiler and additional vanes to manage air entering the lower intakes. In back, Lamborghini added a large rear diffuser and removed the box-like appendage on the back of the car with a more production-ready finish. That probably means we're seeing (and hearing) the Superleggera's new exhaust in a more finalized form. We're still counting on seeing the Huracan Superleggera before the end of 2016, possibly in September, at the Paris Motor Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive Mike via YouTube Spy Photos Lamborghini Coupe Performance Supercars Videos spy video lamborghini huracan superleggera

Lamborghini turns the Huracan EVO into a tail-wagging rear-wheel-drive roadster

The latest evolution of the Lamborghini Huracan Evo loses its top and its front axle to deliver a wind-in-your-hair driving experience whether it's going forward or sideways. The company proudly explained the newest addition to its line-up relies on hardware — not software — to make driving as engaging and thrilling as possible. Lamborghini added Amazon Alexa integration to the Huracan earlier in 2020, but there's no guarantee the digital assistant will hear your voice commands when you're driving flat-out with the roof down. The two passengers sit low in the Huracan, and they're merely inches away from a naturally-aspirated, 5.2-liter V10 that screams and shouts as it develops 610 horsepower at 8,000 rpm and 413 pound-feet of torque at 6,500 rpm. These figures are a little bit lower than the ones posted by the 10-cylinder when it powers the all-wheel drive Huracan Evo. The rev-happy V10 spins the rear wheels via a seven-speed dual-clutch automatic transmission that's quick when it needs to be, and docile when the occasion calls for it. Hitting 62 mph from a stop takes 3.5 seconds, meaning it's there before you've reached the end of this sentence, and its top speed checks in at 201 mph. Lamborghini re-tuned the Performance Traction Control System (P-TCS) to give the driver as much grip as possible in a wide variety of situations. If you don't want grip, however, the Huracan Evo is more than happy to go sideways thanks to clever, gyroscope-based technology that allows its rear end to break loose and limits the engine's torque output if it detects the oversteer angle crosses a pre-determined threshold. This function works when the driver selects Sport mode using a steering wheel-mounted switch; it's off in Strada (or street) mode. Even supercar manufacturers need to inject a generous dose of connectivity into their cars, and Lamborghini is no exception. There's an 8.4-inch touchscreen in the center stack that displays an infotainment system the firm developed in-house. It allows the front passengers to browse the internet on-the-go, make hands-free phone calls, and load Apple CarPlay. Android Auto isn't available, so motorists without an Apple device are out of luck. The 3,326-pound rear-wheel drive model stands out from its all-wheel drive counterpart thanks to model-specific front and rear ends shared with the hardtop variant. Lowering or raising its power-operated soft top takes 17 seconds, even at speeds of up to 30 mph.