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Lamborghini Urus Performante First Drive Review: The Lambo SUV gets more Lambo

COPENHAGEN, Denmark – If youÂ’ve followed the automotive industry for long enough, you likely remember when SUVs made by companies known for low-slung sports cars were the subject of controversial headlines. Fast-forward to 2023, and the controversial has become commonplace. Massive people-movers with supercar-like power are the status quo in the luxury segment, they usually outsell their more poster-friendly stablemates by a wide margin, and many of the companies who arenÂ’t already on this bandwagon are looking for a place to jump on. Unveiled in 2017, the Lamborghini Urus has amassed a significant following (itÂ’s the Italian brandÂ’s best-seller) and a growing list of rivals that includes the Aston Martin DBX. While itÂ’s no longer the newest kid on the block, it recently received a round of updates and gained a range-topping Performante variant. “We got a lot of new customers with the Urus,” said Luca Pacini, LamborghiniÂ’s head of R&D strategy and projects coordination. “WeÂ’re happy that people recognize the Lamborghini brand in it, and we decided to characterize it even more by offering a wider range that stretches from comfort to performance — performance is LamborghiniÂ’s DNA, after all. This caters to the demands of our customers.” Releasing a sportier Urus makes perfect sense since sister company Bentley and rival Aston Martin both offer higher-spec variants of their SUVs. Still, calling it “Performante” is a bold move because Lamborghini has historically reserved this nameplate for hardcore evolutions of its V10-powered models. ItÂ’s not merely a marketing pirouette: the Pikes Peak record-setting Urus Performante stands out from the Urus S with a specific body kit that includes a redesigned front splitter and a reasonably subtle roof-mounted spoiler. Lamborghini claims these updates contribute to a not-insignificant 8% increase in downforce. Carbon fiber parts (like the vented hood) and a titanium exhaust system designed by Akrapovic help make the Performante about 104 pounds lighter than the Urus S, though it nonetheless tips the scale at approximately 4,740 pounds. Light? Well Â… yes, kind of. Although the uber-Urus weighs about twice as much as a new Mazda MX-5 Miata, none of the models it competes against qualify for the “lightweight” label. AstonÂ’s DBX 707 checks in at 4,940 pounds and every Bentayga variant weighs more than 5,000. Chassis changes are part of the Performante treatment as well.

Lamborghini's Lock out as American COO

It looks like Lamborghini is going to need a new executive to run its North American operations, as the man who's held the job until now has parted ways with the exotic automaker.
That man is Michael Lock, who has held the position of Chief Operating Officer at Automobile Lamborghini America LLC for nearly two years now. We don't know what the reasons are for his departure, or for that matter whether the departure was instigated by Lamborghini or Lock. However, Lamborghini's official notice released yesterday does state rather flatly: "as of today the collaboration with Michael Lock, COO of Automobili Lamborghini America, is terminated" even as it thanks the executive for his efforts and wishes him the best moving forward.
For the moment, Lock's post will be assumed by Thomas Felbermair, Commercial Director at Automobili Lamborghini, while site operations will be handled by Rene? Sueltzner, who is also in charge of after sales at Automobili Lamborghini America.

Lamborghini applies to trademark V12 hybrid sounds in EV mode

Lamborghini is sprinkling various European intellectual property offices with bits of its future V12 super sports car it wants to protect. The internet continues to dig those bits up. After a couple of spy specialists found line drawings of the hybrid V12 coupe filed with the World Intellectual Property Office in North Macedonia, CarBuzz dredged up a sound clip of the V12 in pure electric mode filed with the European Intellectual Property Office. Spy shots have showed the car will come with a City Mode that's expected to enable battery-only motivation. The audio clip appears to present three modes of the electric driving sounds required of all electric-capable vehicles to warn pedestrians of the EV's approach. CarBuzz believes the first sample was made under steady-state driving. It sounds a little like dark ambient ASMR with some wind in the background, like something from Atrium Carceri or Metatron Omega. The second would be under acceleration, the sinister electric symphony rising in pitch then fading as the unheard V12 internal combustion engine takes over. The last clip would be the reverse, as the V12 gives way to the battery again. There's nothing amiss in any of the sounds, but we find ourselves thinking there's nothing especially Lamborghini about them, either. That's not a slight against the crew from Sant' Agata, that's a statement about what the future of hybrid and electric supercars could mean to us everywhere outside of a highway or Cars and Coffee. It could make Dodge's Fratzonic Exhaust that much more interesting assuming the production sonics match what we've been told, and a recent Ferrari patent shows a rival group of Italians trying to forestall roads full of computer monitor noises with a "sonority current." Lamborghini supercar prototype View 17 Photos