2019 Lamborghini Other on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini exploring more elegant designs

Ferrari's front-engined V12s and mid-engined V8s have taken turns monopolizing the brand's perception; the 550 Maranello was probably the last front-engined V12 to be first-to-mind, now the 458 Italia leads the family. Not so at Lamborghini, where a mid-engined V12 has been the go-to and centerpiece since the extraterrestrial Countach landed, and it still is no matter how much the Huracan outsells the Aventador. That shape, those doors, that engine – they're the franchise. That doesn't mean Lamborghini isn't trying new things. The Asterion LPI 910-4 concept from last year's Paris Motor Show was more than the marque's first draft of a hybrid, it was an exploration of a different avenue in design. According to design chief Filippo Perini, "We need to understand if we can open another window in our future to be not so extreme but also a little bit more politically correct and elegant." The Asterion points at elegance and "a daily use of the car" with more room inside, a slimmer rocker panel and sill for easier entry, and a raised hip point in the seats for a higher driving position. Perini said that from the driver's seat, "You can see the color of the car. That is something unknown in our very extreme designs." Extreme Lamborghinis aren't going away, however – note that Perini spoke of opening "another window" of design. The goal, he said, "is to understand if [its] design language will be appreciated by a different kind of customer." We can't imagine why not, and we hope we get more news about the "hyper cruiser" GT outside of magazine articles and auto show grandstanding. If it were up to us, Lamborghini would open that window all the way.

Lambo to quarantine twin-turbo V8 to Urus

Lamborghini is planning to slot a 4.0-liter twin-turbo V8 into the Urus sport utility vehicle. But don't expect the engine to make its way into the Italian firm's supercars anytime soon. According to the latest report, that forced-induction mill will be limited exclusively to the sport ute for the foreseeable future. Speaking with Autocar, CEO Stephan Winkelmann reiterated that the Urus will be the only Lamborghini model powered by the turbo eight. "On the supersports cars we are convinced that the choices we have made with the naturally aspirated engines are still the right ones," said Winkelmann. "We are not saying that future engines will never beat what we have in our cars; we are saying as long as there is nothing that is better, especially at low revs or in terms of the sound that the V10 and V12 have, we stick to them." While its rivals have embraced turbocharging, Lamborghini has been a steadfast holdout for high-revving, naturally aspirated engines with two-digit cylinder counts. Ferrari, for example, has slotted a turbocharged V8 into both the California T and 488 GTB. McLaren uses a turbo V8 in all its models. Lambo's own sister brands Porsche and Bugatti also use turbochargers. But the Huracan eschews forced induction for an atmospheric V10, as does the Aventador for a V12. The Volkswagen Group of which Lamborghini is part employs a 4.0-liter twin-turbo V8 for both the Bentley Continental and numerous Audi models. We'll likely be looking at a version of this engine to power the Urus, which is also expected to offer additional powertrain options in the future. The last time Lamborghini offered an SUV was with the LM002 of decidedly different orientation, powered by a version of the V12 engine from the Countach. Related Video: