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Lambo to mark founder's birth with limited-run supercar in Geneva

Lamborghini has something special planned for the Geneva Motor Show in March. That much we knew already, but now new details have come to light. They look rather promising, if you're into the whole limited-edition supercar thing. Contrary to prior expectations, Sant'Agata's latest won't be a one-off concept like the Egoista or the Aventador J, but will be produced in a limited run of 20 examples. In that respect it looks poised to follow in the footsteps of the Veneno and Sesto Elemento. The model is tipped to be called the Centenario, and will be presented on the occasion of the 100th anniversary of company founder Ferruccio Lamborghini's birth. The tractor mogul turned supercar-maker was born on April 28, 1916, and died on February 20, 1993, at the age of 76, leaving behind him quite a legacy – and a company that has changed hands more times than an aging baseball player. According to Auto Express, which spoke with Lambo CEO Stephan Winkelmann recently about the project, the Centanario (or whatever it's ultimately called) will wear much more subtle bodywork than extreme creations like the Veneno. That could appear more in line with the styling of the Asterion concept showcased last year in Paris. It may also feature some manner of hybrid powertrain, but will likely adopt the 6.5-liter V12 from the Aventador in some state of tune.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

The List #0691: Drive a Lamborghini

The List's tour of Italy continues as Jessi and Patrick visit Sant'Agata Bolognese, the home of Lamborghini. While a museum and factory tour provide a brief distraction, our hosts are champing at the bit to hop behind the wheel of the 691-horsepower Lamborghini Aventador. "The Aventador has all the sex appeal you'd expect from an exotic Italian sportscar," says Jessi. "And this Lamborghini has the updated technology you'll need to keep a previously raw and sometimes frightening driving experience to a pure, unadulterated thrill." Watch as Jessi and Patrick unleash this raging bull on the streets of Italy. Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Lamborghini Driving Coupe Supercars The List Videos Original Video autoblog black