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Lamborghini's Lock out as American COO

It looks like Lamborghini is going to need a new executive to run its North American operations, as the man who's held the job until now has parted ways with the exotic automaker.
That man is Michael Lock, who has held the position of Chief Operating Officer at Automobile Lamborghini America LLC for nearly two years now. We don't know what the reasons are for his departure, or for that matter whether the departure was instigated by Lamborghini or Lock. However, Lamborghini's official notice released yesterday does state rather flatly: "as of today the collaboration with Michael Lock, COO of Automobili Lamborghini America, is terminated" even as it thanks the executive for his efforts and wishes him the best moving forward.
For the moment, Lock's post will be assumed by Thomas Felbermair, Commercial Director at Automobili Lamborghini, while site operations will be handled by Rene? Sueltzner, who is also in charge of after sales at Automobili Lamborghini America.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Lamborghini Aventador LP 750-4 SV retails for nearly $500k

Nobody ever said that buying a new Lamborghini would be an inexpensive proposition, but if the ~$200k sticker price on a new Huracan strikes you as high enough, you're don't even want to know how much the Raging Bull's new flagship costs. Presented this weekend for the first time in North America at the Amelia Island Concours d'Elegance, the new Aventador LP 750-4 SV will set American customers back an eye-watering $485,900. Add to that the $3,700 gas-guzzler tax and $3,495 destination charge and you're looking at $493,095. That's just $6,905 short of half a million, and even that will disappear pretty quickly once you factor in all the gasoline and rubber you'll be burning through if you do right by the beast and actually drive it... not to mention insurance. That makes the new SuperVeloce nearly $100k more expensive than the Aventador coupe on which it's based, but hardly the costliest Lambo to date. That honor would go to the Veneno, which cost around $4 million. The half-million sticker price nets a twelve-cylinder supercar with 740 horsepower on tap, a 0-62 time quoted at 2.8 seconds and a top speed pegged at 217 miles per hour, making it one of the fastest cars money can buy – a stacking up rather well against hypercars like the Koenigsegg Agera, Pagani Huayra and Bugatti Veyron that cost many times more than the Aventador SV. Related Video: