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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

Lamborghini Huracan gets sharp new factory appearance kits

If you, typical Lamborghini Huracan owner, aren't satisfied enough with the stock appearance of your $240,000 Italian sports car - and you know you aren't - the company has a solution. Rather than getting a tasteless gold-finish wrap or a set of oversized and overwrought Forgiato wheels, stick with factory-backed products. Lamborghini now offers three "After Sales" kits that add stripes, wings, and new wheels, all without voiding the warranty. Not that we'd know for sure, but it must be hard owning a Lamborghini. Especially when friends in Ferraris call it an overpriced Audi R8 (don't listen to them). Ordering one of Lamborghini's new kits is a surefire way to both set yourself apart and show you only trust high-quality, lightweight composite factory pieces like the matte black front splitter, side skirts, rear diffuser, and fixed rear wing. For you, Liberty Walk will not do. In addition to all of the aero bits, Lamborghini offers an appearance package that adds two body-length stripes to the car, all without harming your Verde Mantis paint. While stripes and aero are fine, if you really want to impress your friends, you must opt for the center-locking wheel kit that replaces the plebeian five-lug hub. This racing-inspired option comes with Super Trofeo inspired black wheels, and you won't even need a new set of tires. Price? Well, you know what they say about asking. Related Video: Featured Gallery Lamborghini Huracan After Sales Kit News Source: Lamborghini Design/Style Lamborghini Supercars