Pearl Yellow Over Black Hides Loaded! Carbon Fiber Everywhere. Last Yr For Lp! on 2040-cars

Auto blog

Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Celebrating Ferruccio Lamborghini's 100th birthday

A tremendous thorn in Ferrari's side was born 100 years ago today. His name was Ferruccio Lamborghini, and today his company's cars are among the wildest and most desirable on the market. While the people of Sant'Agata Bolognese are probably raising several glasses of vino to Mr. Lamborghini, Hemmings has put together a great read on the man behind the brand. Lamborghini's start in the auto industry is the stuff of legend. Unsatisfied with the cars he bought from Ferrari and infuriated after being snubbed by the company's founder, Enzo, Lamborghini added an eponymous auto manufacturer to his tractor-building efforts. The Hemmings piece chronicles this feud, but digs far deeper into the brand's early days. Did you know part of the reason Lamborghini founded his company in Sant'Agata was because of the absolutely killer deal the local government cut with the company's founder? Seriously, the government gave out interest-free loans and exemptions from corporate taxes for its first ten years. Not a bad deal. From hiring Giotto Bizzarrini to design the company's early V12 engines to the debut of the iconic Miura, there's a lot of information here about the man and the company he built, going up until the 1970s, when he sold his shares and retired at just 58 years of age. Head over to Hemmings for the full read. Related Video:

Lamborghini Aventador LP 750-4 SV Roadster drops its top at the Quail

The highly anticipated droptop version of the Lamborghini Aventador LP 570-4 SuperVeloce is here, debuting Friday at the Quail Motorsports Gathering as part of Monterey Car Week. The story here is pretty simple – take one Aventador SV and remove the roof – but the end result is a highly exclusive, truly outstanding supercar. "The Roadster version represents our commitment to satisfying our passionate clients with immensely emotional driving dynamics combined with an extraordinary open air experience," says Lamborghini boss Stephan Winkelmann. For the SuperVeloce, output is 6.5-liter V12 is increased to 750 horsepower, and dry weight is reduced 110 pounds, to 3,472, compared to the standard Aventador LP 700-4 Roadster. Hitting 60 miles per hour takes less than three seconds, and the roadster will top out at over 217 mph. Removing the roof is the same as the non-SV Roadster. There are two roof panels, each weighing 13 pounds, that stow nicely inside the luggage compartment. The power rear window goes down, as well, to let in all that awesome V12 Lambo growl. Only 500 examples of the Aventador SV Roadster will be made. The first cars will be delivered early next year, retailing for $530,075 in the United States. Of course, if you have the means, then by all means. Related Video: Lamborghini Aventador LP 750-4 Superveloce Roadster makes global debut in California, USA Sant'Agata Bolognese/Carmel, Calif. 14th August 2015 -- Automobili Lamborghini unveils the new Lamborghini Aventador LP 750-4 Superveloce Roadster in occasion of the Monterey Car week in California. The Roadster, presented at the famous event 'The Quail, A Motorsports Gathering', is available in a limited series of 500 units worldwide and is the first series- produced, open-top Lamborghini to bear the name Superveloce. ''The Superveloce is the purest, most sports-oriented and fastest series production Lamborghini ever. The Roadster version represents our commitment to satisfying our passionate clients with immensely emotional driving dynamics combined with an extraordinary open air experience,'' Stephan Winkelmann, President and CEO of Automobili Lamborghini said during the press conference at The Quail. As a member of Lamborghini's storied Superveloce family, the car offers greater performance with a power increase of 50 hp to 750 hp and a dry weight of 1,575 kg (3,472 lb), that is 50 kg (110 lbs) lighter compared to the Aventador LP 700-4 Roadster.