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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Lamborghini 5-95 Zagato could be bound for limited production

Lamborghini has been seriously upping its production overt the years. When Audi took over in the late 1990s, the company's production was measured in the 200-unit range. Now it's making over 2,000 cars every year. But at the same time, Sant'Agata has been focusing on low-volume production as well, with a separate assembly line dedicated to putting together concept cars and limited editions like the Sesto Elemento and Veneno. And now it may just have another on its hands.
That would be the Lamborghini 5-95 Zagato, a unique coachbuilt supercar based on the Gallardo and unveiled last week at the Concorso d'Eleganza Villa d'Este on the shores of Italy's glamorous Lake Como. It was commissioned as a one-off custom for noted Lambo and Zagato collector Albert Spiess, but reports suggest that it could be put into limited production.
The viability of the project would likely depend on how many orders the Italians might garner for an expanded production run. Whether the project would be undertaken at Lamborghini's special projects facility or off-site by Zagato remains to be seen, but you can bet it would fetch a pretty penny or two, despite the fact that the platform on which it's based is now over a decade old and has since been replaced by the newer Huracán.

Watch a Lamborghini change color thanks to thermochromic paint

German artist Rene Turrek went from being a punk kid using spray paint to illegally tag walls to a global celebrity artist working with clients such as Mattel and Nikon. He may have become a little more corporate, but he still finds a way to do some playful work for himself. Recently he has turned his attention to creating incredible paint jobs on some pretty cool cars. Turrek released this video last week of his Lamborghini Gallardo, which at first just seems like a pretty purplish color. But a little bit of water splashed on the hood reveals an awesome tribute to that most awesome of crimefighters, Captain America. Turrek isn't some sort of nerdy witch. The car is coated in thermochromic paint, which reacts to temperature changes. When not activated, the Lambo is disguised as a mild-mannered purple supercar. A cup or two of warm water thrown on the special paint and it becomes translucent, revealing the car's true colors. After a few moments the paint becomes opaque again. Turrek calls the work 'The First Avenger.' We've seen a similar use of the paint on a R33 Nissan Skyline, which allowed the car to turn from orange to black and back to orange again. This isn't the first superhero supercar Turrek has produced. He also created a BMX X6 that looked blue under normal conditions, but revealed The Incredible Hulk on the hood when hit with warm water. Unfortunately the disappearing effect fades once the paint is exposed to too much sunlight, so to keep the paint job safe these cool cars would have to be kept in the dark. And at $400 a pint, Thermochromic paint can cost thousands of dollars to coat a car. It may not be the most cost-effective way to enhance your ride, but certainly one of the coolest. Related: Video: