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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Ferdinand Piech (1937-2019): The man who made VW global

Towering among his peers, a giant of the auto industry died Sunday night in Rosenheim/Upper Bavaria, Germany. Ferdinand Piech, a grandson of Ferdinand Porsche, who conceived the original Volkswagen in the 1930s, was the most polarizing automotive executive of our times. And one who brought automotive technology further than anyone else. Ferdinand Porsche had a son, Ferdinand (called "Ferry"), and a daughter, Louise, who married the Viennese lawyer Anton Piech. They gave birth to Ferdinand Piech, and his proximity to two Alfa Romeo sports cars — Porsche had done some work for the Italians — and the "Berlin-Rome-Berlin" race car, developed by Porsche himself, gave birth to Piech's interest in cars. After his teachers in Salzburg told his mother he was "too stupid" to attend school there, Piech, who was open about his dyslexia, was sent to a boarding school in Switzerland. He subsequently moved on to Porsche, where he fixed issues with the 904 race car and did major work on the 911. But his greatest project was the Le Mans-winning 917 race car, developed at breathtaking financial cost. It annihilated the competition, but the family had had enough: Amid growing tension among the four cousins working at Porsche and Piech's uncle Ferry, the family decided to pull every family member, except for Ferry, out of their management positions. Piech started his own consultancy business, where he designed the famous five-cylinder diesel for Mercedes-Benz, but quickly moved on to Audi, first as an engineer and then as CEO, where he set out to transform the dull brand into a technology leader. Piech killed the Wankel engine and hammered out a number of ambitious and sophisticated technologies. Among them: The five-cylinder gasoline engine; Quattro all-wheel drive and Audi's fantastic rally successes; and turbocharging, developed with Fritz Indra, whom Piech recruited from Alpina. The Audi 100/200/5000 became the world's fastest production sedan, thanks to their superior aerodynamics. Piech also launched zinc-coated bodies for longevity — and gave diesel technology a decisive boost with the advent of the fast and ultra-efficient TDI engines. Less known: Piech also decided to put larger gas tanks into cars. Customers loved it. Piech's first-generation Audi V8 was met with derision by competitors; it was too obviously based on the 200/5000.

Lamborghini Huracan GT3 racer unveiled [w/video]

While Lamborghini doesn't quite have the motorsports history of Italian marques like Ferrari or Alfa Romeo, the bullish brand is no stranger to the track. The company's latest challenger for racing supremacy is the Huracan GT3, which is competing in the Blancpain Endurance Series in Europe this year. Where previous Lamborghini racers saw development from outside companies – like Reiter Engineering for the Gallardo GT3 – the company brought much of that work in-house for the Huracan. Although, the motorsports experts at Dallara did help craft the aerodynamics here. Unlike the production version, the GT3 is purely rear-wheel drive, and the engine remains a 5.2-liter V10. However, it's hooked to a six-speed sequential gearbox. All of the adjustments to go racing, allow the GT3 to tip the scales at 2,732 pounds, a healthy reduction over the already light, 3,135-pound dry weight of the regular Huracan and even around 80 pounds less than the Super Trofeo one-make racer. That said, due to the balance of performance in motorsports, the FIA might still adjust the final number for competition. Lamborghini's Squadra Corse team will be racing in these vibrant lime green Huracans in Blancpain, but if you want to compete against them, the price for the GT3 is set at 369,000 euros ($427,400) before taxes. The company's official press release only mentions European motorsports, but earlier rumors suggest the brand might also offer the car to squads in the United SportsCar Championship. So, we might see them on track here in the future. The clip below gives a glimpse of what Lambo's latest racer can do in race trim. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. WORLD PREMIERE OF LAMBORGHINI HURACAN GT3 BY AUTOMOBILI LAMBORGHINI Sant'Agata Bolognese, 21 January 2015. Automobili Lamborghini has presented the new Lamborghini Huracan GT3, in a world premiere at its headquarters in Sant'Agata Bolognese. The unveiling ceremony was carried out in the presence of media, customers and partners from around the world. The GT3 competitor makes its debut following that of the new Huracan LP 620-2 Super Trofeo, which will be the protagonist of the Lamborghini Blancpain Super Trofeo in Europe, Asia and North America from this year. Starting in 2015, the Huracan GT3 will line up in the Blancpain Endurance Series that runs over five venues in Europe, among which is included the famous Spa-Francorchamps 24-hours race.