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The Lamborghini Urus finally starts production in April

It's been years since Lamborghini pulled back the cover on the Urus, the automaker's first SUV since the bold and boxy LM002. Since then we've gotten a few details on the twin-turbo V8 and the plug-in hybrid system, but no one outside of Lamborghini has had a chance to get behind the wheel. According to company CEO Stefano Domenicali, the wait won't be much longer as Lamborghini's newest model is slated to start production this spring. In an interview with Digital Trends, Domenicali stated that pre-production models will start rolling off the line in April. That means it will still be a few months before the first batch reaches customer hands. According to The Drive, Lamborghini has significantly expanded its facility in Sant'Agata, Italy, in order to meet production demands. Annual output for the Huracan and Aventador will be capped at 3,500 cars each. Look for similar output for the Urus. We know that the Urus will get a plug-in hybrid system, but don't look for a battery-powered Aventador anytime soon. The Urus will be the only model that gets the system. There are still a lot of unknowns when it comes to the Urus, so look for final numbers on power, performance, and price closer to final production. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Digital Trends via The Drive Plants/Manufacturing Lamborghini Crossover Future Vehicles Hybrid Luxury Off-Road Vehicles Performance stefano domenicali

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

'Boy Wonder of Supercar Sales' talks Lamborghini

Brett David has a pretty darn good life. At 26 years old, he's the CEO of Prestige Imports in Miami, which puts him at the wheel of the largest Lamborghini dealership in the US. Prestige also happens to have moved more Audis than any other dealer in three years.
CNBC's Squawk Box had him on for a sitdown in a segment it called "Secret Lives of the Super Rich," where the network highlighted the burgeoning demand for Lamborghinis. Besides talking about the recession-proof Lambo market and his new-age clientele, David explained how he sold his first Lamborghini. At 17. To Missy Elliot. The whole video is really worth a watch, which you can do by scrolling down.