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New Lamborghini Aventador SVJ previewed in dealer's Instagram post

The new Lamborghini Aventador SVJ will officially be revealed Thursday evening at the Pebble Beach Concours d'Elegance, but the limited-edition supercar has already been shown in an Instagram post. British Lamborghini dealer HR Owen has been posting teaser materials of the SVJ, or Superveloce Jota, on Instagram, and showed the full frontal image of the SVJ today. In the photo, the SVJ's distinctive front vents can be seen, as well as the shape of the new rear wing. For future supercar spotters, the front bumper vents, reminiscent of nostrils, will be a good way to tell the SVJ from lesser Aventadors. There's also a new front splitter and a re-engineered dual-pipe exhaust system with aerodynamic benefits. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The SVJ has already claimed fame with its record-breaking Nurburgring Nordschleife lap of 6 minutes and 44.97 seconds in the hands of test driver Marco Mapelli. This made the SVJ the fastest production car on the track, and the lap time is 15 seconds faster than a regular Aventador SV. Reports say the SV's 739 horsepower will be bested by 20 in the SVJ, for a total of 759 horsepower; some reports claim an even bigger jump to 780. All in all, the SVJ is likely to be produced in extremely limited numbers. Related Video:

Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request." 

Blue Lamborghini Aventador flamb'ees eyeballs on New York City school run

Regardless of how unsure we are of the back story in this video, we don't doubt how cool it would be to get picked up from [insert place here] in a Lamborghini Aventador. In this case, the driver says he picks up his former neighbor's daughter from New York-area high school in an Aventador, and with most of us heading to the Big Apple tomorrow for the New York Auto Show, we're wondering if this guy might be available to shuttle us from the airport to the hotel. It never hurts to ask.
After picking her up, they then head for a quick tour of Times Square with a trio of GoPro cameras recording the whole thing... missing out on a great opportunity to catch about five minutes of Aventador exhaust note, the video, for some reason, pipes in some awful background music. What is entertaining are the reactions that people have to seeing the car - whether from kids or adults - as the car has a magnificently beautiful Azure Blue paint job.
Scroll down to watch the video, but beware, there is some foul language involved.