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Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.

Latest Transformers 4 trailer has Lamborghini getting in on the action

If any modern movie franchise defines spectacle, it has to be Transformers. All instantiations are about inviting audiences to sit down, fill up popcorn and turn off their brains because the next 90 minutes are nothing but shiny robots, explosions and loud noises. Oh, and cars... lots of cars. The latest trailer for Transformers: Age of Extinction, the fourth film in the series, has just hit the web, and it checks all the boxes of what makes the films stand out.
The last trailer showed off a plethora of the movie's cars. This new one aims for action and focuses mostly on robots beating each other up in various international locales. Although, there is a great look at the movie's Lamborghini Aventador (pictured above) transforming and even briefly fighting Optimus Prime.
From the previous trailer and other releases, we know that the latest movie features a ton of vehicles, including a new look for Bumblebee, the Chevrolet Camaro, plus a Bugatti Veyron, C7 Corvette, Freightliner truck, Pagani Huayra and many more. Transformers: Age of Extinction is scheduled to hit theaters on June 27, 2014. Scroll down to watch this extravaganza of special effects.

Lamborghini Aventador LP 720-4 50 Anniversario is one helluva birthday present

While most 50th birthday parties include wacky and at least somewhat offensive gag gifts, Lamborghini will be celebrating its first 50 years with some incredibly exciting machines. Aside from the Veneno, the Italian automaker will also commemorate its first half century with new versions of the Aventador and Gallardo, which will both be on display at the Shanghai Motor Show.
The special Gallardo LP 560-2 50 Anniversario is a Gallardo with a unique paint scheme, a transparent engine cover and a few carbon fiber parts from the Superleggera, but the Aventador LP 720-4 50 Anniversario is where you'll find the true party favor. Confirming what leaked out earlier in the week, the Aventador LP 720-4 50 Anniversario squeezes an extra 20 horsepower from its 6.5-liter V12 compared to the "base" Aventador LP 700-4, which is accomplished with different engine tuning.
If the Aventador wasn't already flashy enough for you, the 50 Anniversario gets painted up in a two-tone paint job with a bright yellow Giallo Maggio exterior color over matte black for the lower portions of the car, along with gloss-black wheels. Lamborghini chose yellow because it has been the most popular color for its cars since the Miura. As for unique styling elements, the Aventador LP 720-4 50 Anniversario gets a revised front end with an extended splitter and bigger air intakes, and the rear fascia has been completely redesigned for better aerodynamics and engine ventilation.