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Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

World's most expensive model car will be wrapped in thin gold sheet [w/video]

A couple of years ago, we featured a car that had a body made out of carbon fiber and an interior and wheels fashioned from gold and platinum and lined with diamonds. The price for that supercar, based on the Lamborghini Aventador, was a staggering $4.7 million. The hook: it was a 1/8-scale model! The man behind that model, Robert Gülpen, is at it again, and will offer for sale at an auction house another baby Aventador, but this one is wrapped in gold and will command a price of at least $7.5 million - making it the most-expensive model car in the world. Compare the model's price with that of the real thing - $397,500 - which means you could have 18 real Aventador coupes (!) for the price of the gold-wrapped model.
The car's details are even more impressive than the last model Gülpen produced, starting with the gold wrap. After baking the carbon-fiber model at a high temperature and under pressure, the body is wrapped in a gold sheet that's 1/1,000-mm thin. The resultant effect allows one to admire the gold hue, but the wrap is so thin that the carbon-fiber weave is plainly visible. The interior is lined with high-carat gemstones and the wheels are cast in gold and platinum, just like the last model. The doors open and close, the wheels turn and, while the engine looks like a smaller version of the V12 found in the full-size car, it does not function.
The materials used in the build are valued at $2.6 million, so what the buyer is paying for is the work behind putting the model together. The car will be mounted inside a bulletproof showcase with a Lamborghini logo made of gold, platinum and gemstones, among other goodies that are included for one well-heeled buyer.

Lamborghini Huracan Super Trofeo gets teaser trailer before Pebble Beach debut

Lamborghini first tipped us to the coming arrival of its race-ready Huracán Super Trofeo, with this dark-and-camouflaged teaser image a few weeks back. Slated to replace the venerable Gallardo Super Trofeo in the brand's one-make series, the Huracán flavored for racing duty should result in a faster field.
However, before the new Super Trofeo car debuts on host circuits for the North American, European and Asian iterations of the series, it'll get a share of the spotlight at Pebble Beach. Lamborghini is scheduled to pull the wrapper off its new racecar at The Quail on August 15 - an event we're sure to be in attendance for.
Until then, we can offer up one more pulse-pounding teaser of the new Huracán, in the form of a new official video. The Super Trofeo Lamborghini is still wearing its under cover uniform in this bit, and the camera darts from focus to blur with irritating regularity, but you'll get the idea.