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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Dubai police welcome Lamborghini Aventador cop car

There is a long history of law enforcement adding supercars to their police cruiser fleets. The latest comes from a likely place, Dubai, where one-upping the rest of the world in conspicuous consumption has become a national point of pride.
The Dubai police force announced yesterday that they've added a Lamborghini Aventador to their fleet, the Italian supercar capping a broader upgrade to their selection of cruisers that also reportedly includes new examples of the Chevy Camaro.
The 700-horsepower Aventador has a starting price in the US of nearly $400,000 and can reach speeds up to 217 miles per hour. Reports, however, say that the Dubai police force won't be using the car's 0-60 performance of 3.9 seconds to catch any crooks, but rather that the supercar will be used in tourist areas to impress foreign travelers.

Swedish man bests Kobe Bryant by jumping speeding Lambo

Way back in 2008, Los Angeles Lakers' shooting guard Kobe Bryant created a minor uproar with a viral video filmed and released by Nike. In it, the 16-time NBA all-star vaulted a moving Aston Martin. The promotional plug of the whole thing was that Bryant's ups were courtesy of his new Nikes, although he later admitted that "Hollywood" had a big part in the video.
This new video is allegedly real, though, and comes without the help of a promotional plug for a basketball shoe. It stars a Swedish man named Al the Jumper. Rather than an Aston Martin, Al jumps a Lamborghini Gallardo Superleggera, which is heading right for him at 80 miles per hour. It is, if it's as real as claimed, a very impressive feat, especially after seeing how handily Al clears the Lambo.
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