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See $1M-worth of Lamborghinis dangle high above New York

Lamborghinis certainly fly on the road, but for an event in New York City on January 30, they showed that they can hover, too. Lamborghini arranged to have a white 2014 Aventador Roadster and a Gallardo Super Trofeo Stradra Corse lifted by crane to the roof of a 12-story venue for the $1,000-per-ticket Big Game Big Give Super Bowl charity party hosted by comedian Alec Baldwin on Friday, January 31.
The cars arrived at the Tribeca Rooftop on Wednesday night and were lifted by crane up to the venue in the wee hours of Thursday morning. Autoblog friend Ethan Stupp was there and received permission to photograph and film the cars being delivered.
Scroll down to watch a video of the Lamborghinis being lifted into the heavens for the party.

Dad Invites Lamborghini Owners To Son's Birthday Party

The resulting unalloyed joy, as you'll see in the footage below, is priceless. One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw – and heard – something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent. I must've still been adorable, because the owner not only let me sit in his car, scissor door open and ridiculous grin on my face, he left me playing around in its interior, nonchalantly telling me to shut the door when I was done. Just like that, he left, disappearing into a shop across the street. I can't tell you how long I sat in the car, or how many photos I demanded my mother take of me with my borrowed Bell and Howell, but I can remember being astounded at how low it was – I could crouch as if sitting on the bumper and still see over it! That was around 30 years ago, and I still have a couple of those dog-eared pictures. Funnily enough, my memorable Lamborghini encounter is pretty similar to that of the young boy featured in this video. At age seven, however, Jacob is clearly ahead of the curve. As the story goes, his father left a message on Lamborghini Los Angeles North's Facebook page, asking if someone with "a kind heart" would help him help make his Lamborghini-fanatic child's birthday wish come true. And "come true" it did, with the dealership helping organize not just a ride-along in an Aventador, but also a small cavalcade of other Lambos, all of which all showed up unannounced at his house on Jacob's birthday. The resulting unalloyed joy, as you'll see in the footage below, is priceless. As car enthusiasts, most of us have been lucky enough to have memorable defining car experiences, those fleeting moments in our personal back catalogs that have come to mean so much more than they first appeared to be.

Lamborghini Aventador LP 750-4 Superveloce strips down, powers up [w/video]

"I hope the sun doesn't shine today." "I'm good-looking enough." "What the Aventador really needs is more power." There are some words that are seldom if ever spoken, but then there are some people who aren't inclined to listen to them. And we're glad that a growing number of 'em work for Lamborghini. Because without them, we wouldn't have beautiful monstrosities like the new Aventador SV, presented for the first time at the 2015 Geneva Motor Show. It's actually called the Lamborghini Aventador LP 750-4 Superveloce, but that's a mouthful and a half of spaghetti bolognese, so everyone will be calling it SV for short. But whatever you want to call it, it promises to be fast. Like, time-warpingly fast. The tinkerers in Sant'Agata have managed to squeeze 740 horsepower and 509 pound-feet of torque out of the Aventador's already high-strung 6.5-liter V12. Unburdened by 110 pounds of excess weight, with an increase in downforce by 170 percent, a retuned suspension, a variable steering rack and new carbon-ceramic brakes, the Aventador SV is slated to run to 62 in 2.8 seconds and on to a top speed of 217 miles per hour. Which nobody needs, of course, but when was a Lamborghini ever about meeting needs as much as desires?