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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Latest Transformers 4 trailer has Lamborghini getting in on the action

If any modern movie franchise defines spectacle, it has to be Transformers. All instantiations are about inviting audiences to sit down, fill up popcorn and turn off their brains because the next 90 minutes are nothing but shiny robots, explosions and loud noises. Oh, and cars... lots of cars. The latest trailer for Transformers: Age of Extinction, the fourth film in the series, has just hit the web, and it checks all the boxes of what makes the films stand out.
The last trailer showed off a plethora of the movie's cars. This new one aims for action and focuses mostly on robots beating each other up in various international locales. Although, there is a great look at the movie's Lamborghini Aventador (pictured above) transforming and even briefly fighting Optimus Prime.
From the previous trailer and other releases, we know that the latest movie features a ton of vehicles, including a new look for Bumblebee, the Chevrolet Camaro, plus a Bugatti Veyron, C7 Corvette, Freightliner truck, Pagani Huayra and many more. Transformers: Age of Extinction is scheduled to hit theaters on June 27, 2014. Scroll down to watch this extravaganza of special effects.

Experience the 2016 Quail Motorsports Gathering in glorious technicolor beauty

If you want to properly experience all of the best that Monterey Car Week has to offer, you're going to want to head to the Quail Lodge and Golf Club on the Friday before The Pebble Beach Concours d'Elegance. Showcasing everything from classic roadsters to modern hypercars and everything in between, The Quail has something to offer pretty much everyone. But The Quail is an extremely exclusive event, and it's not always easy to get tickets. Our high-res gallery of 54 images may be the next best thing. This year, the BMWs of all vintages were front and center in celebration of the German brand's 100-year anniversary. But that's not all. You'll see an impressive collection of Lamborghini Miura coupes in our gallery, all brought to The Quail to celebrate that car's 50th anniversary. Pre-war race cars, post-war sportscars, motorcycles old and new... there was a lot to take in at The Quail in 2016. We did our best to capture the event in images, and we hope you enjoy scrolling through. Related Video: Featured Gallery 2016 Quail Motorsports Gathering View 54 Photos Image Credit: Copyright 2016 Drew Phillips / Autoblog Design/Style Motorsports Misc. Auto Shows BMW Lamborghini Automotive History Convertible Coupe Wagon Concept Cars Luxury Racing Vehicles Special and Limited Editions Performance Supercars Classics Sedan Pebble Beach