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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini invades Miami with Aventador parade, high-speed runs at airport [w/video]

Lamborghini is only starting to throttle the engines on its 50th anniversary celebrations. The company lined up fifty of its Italian jobs for a cannonball run down the south runway at the Miami International Airport, the Aventador Roadster breaking 200 miles per hour, then ran them all through the streets of Miami to be properly introduced to one of their most ardent clienteles.
Contrary to the appearance of the image above, no airplanes had to wait to taxi behind the ground-based flyers. Not that any of them would have had to wait long, though, since the 700-horsepower Aventador Roadsters were exceeding the lift-off speeds of commercial airliners by at least 30 mph.
There's a press release and a video below, along with a gallery of high-res photos of the day's events. Enjoy.

Harry Metcalfe finds out if the Lamborghini Huracan lives up to the Countach

Former Evo editor Harry Metcalfe might not be as prolific with his Harry's Garage videos as Jay Leno, but the Brit certainly makes up for not releasing continual content with quality, knowledge and passion. Already a Lamborghini fan, Metcalfe is now getting behind the wheel of the Huracan and positions it side by side with his own Countach. Metcalfe brings two fascinating focuses to his videos that you don't often see in clips like this. First, he loves the details, and you get looks at sometimes-ignored elements of the Huracan like its stalkless steering wheel layout and door handle design. Also, he treats part of his drive like a buyer's guide and suggests what option boxes to tick or leave alone. Among those, Metcalfe has absolutely nothing nice to say about Lamborghini's variable ratio steering system, and this one features the standard rack. Unfortunately, you do have to deal with some road noise during Metcalfe's drive that can make him somewhat difficult to hear. The advantage is that once he's out of town, viewers get an earful of the Huracan's screaming V10 engine. Related Video: