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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Watch this Koenigsegg CCX hit 211 mph on a runway, outpacing McLaren's P1

Vmax200 in in England organizes events where those who care to show up with a supercar can run them down the two-mile runway at Bruntingthorpe Proving Ground. Evo attended the latest event, bringing an impressively green Lamborghini Aventador to test its girth and gaping vents against other precious metals like the McLaren P1 and F1, Ferrari F12 Berlinetta and Enzo, a Porsche Carrera GT and enough 911 Turbos to start a dealership. Speaking of those Porsches, nine of the top ten slots in the top speed competition are claimed by modified 911 Turbos.
A monochrome Swede ruled them all, though, a black-and-white Koenigsegg CCX setting fire to the speed trap run after run, hitting 211 miles per hour at its quickest. It was followed by, surprise, a 911 GT2 modified by 9E that did 210 mph. You can watch the EVO video below, GT Spirit has a bigger breakdown of the day, and we've included another vid showing the tandem launch of the CCX and McLaren F1.

Dave Lang lands 180 Rollerblade jump over Lamborghini, Bam Margera crashes it anyway

Lending further credence to the internetism "This is why we can't have nice things," real-life court jester Bam Margera had a tough weekend with his Lamborghini Murciélago after letting rollerblader Dave Lang perform a 180-degree jump over it.
While the stunt seemed to go off without a hitch, a second video has emerged showing Margera attempting to back his Lamborghini convertible up. Despite the presence of side mirrors, the former Jackass host hits a Cadillac. The damage to the Murciélago appears largely cosmetic, although we highly doubt the error is going to come cheap.
There is some salty language in the video, although everything, even the subtitles, are bleeped out. We've got both videos below, so if you're in the mood for a little schadenfreude, feel free to take a look.