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Watch the Lamborghini Egoista fire up on stage

Seeing the wild Lamborghini Egoista is one thing, but hearing the single-seat concept car fire to life in all its glory is something entirely different. Visitors at the Lamborghini 50th anniversary celebration in Sant' Agata got that rare opportunity when the Egoista made its presence felt. Nothing says, "I have arrived" quite like a 5.2-liter V10 barking at the crowd. It may not be the prettiest belle at the ball, but it has the pipes to make even the most jaded among us weak in the knees.
You can catch the clip of the machine firing up in the brief (and sadly shaky) video below. We've also included a more polished video recap from the anniversary celebration. Something tells us you don't need a reason to spend a few minutes watching classic Lamborghini models prancing through Italy. You're welcome.

Egoista concept comes home to Lamborghini Museum

Unless you happen to live in one of the great supercar capitals of the world, seeing a Lamborghini up close is a rare treat. But even in such rarified company, some Lambos stand out more than others. We're talking here about elusive examples like the Reventón (of which only 20 were made), the $3.4-million Veneno (only four made) or this, the one-of-a-kind Egoista.
The Egoista concept was revealed a year and a week ago during Lamborghini's 50th anniversary celebrations. Unless you are a Lamborghini owner who traveled to Italy for the event, chances are you didn't get a chance to see it. But if you're heading to the Bologna region any time in the near future, you'll be able to check it out at the Lamborghini Museum in Sant'Agata.
There the one-of-a-kind single-seater concept with the aircraft-style canopy greenhouse will surely occupy a place of honor, alongside the many classic, racing and otherwise significant models - including the Sesto Elemento, Estoque and Miura concepts. Unfortunately, since Google's crew was there before the Egoista (or before us, for that matter), you won't be able to see it on Street View, so you're going to have to trek to northern Italy to see it for yourself.

Lambo Urus to stay true to concept, but almost didn't happen

Lamborghini has been making noise about adding a third model line for years, and it's finally going to happen now that the Urus concept has been approved for production. It'll likely be a while yet before all the details are sorted out and revealed to the public, but while visiting the factory in Sant'Agata Bolognese, Autoblog was able to glean some intriguing details about the Italian automaker's forthcoming crossover and its path it is taking from concept to production. "It's good to have heritage, but the LM002 is not the reference or the blueprint." - Lamborghini CEO Stephan Winkelmann We first saw the Urus concept back in 2012, and Lamborghini has been lobbying its parent company Volkswagen ever since for the go-ahead to put it into production. Now three years later, it finally has the green light. A company representative told Autoblog the production version looks "very" close to the concept. (No ground-up redesign here, then, like sister-brand Bentley did with its inaugural crossover project.) Speaking with a small group of journalists in Sant'Agata, the company's chief executive Stephan Winkelmann confirmed that "the SUV could be the [company's] first car with a turbo, and it could be the first car with a plug-in, if we have the opportunity to have more than one engine." The Urus (or however it's ultimately labeled for production) will also be decidedly geared towards on-road performance – unlike the Rambo Lambo on display in the museum next door. "It's good to have heritage," said Winkelmann, "but the LM002 is not the reference or the blueprint" for the new model. As to the question of why it has taken three years to get approval, and why it will take another three to put it into production, Winkelmann was frank: "Basically if you look at our numbers, we are a company which is growing at a fast pace, but we are very small," said the affable executive. "We had to find a way to almost double our efforts, because it's not the exchange of a model line, with the Gallardo and Huracan, it's adding a model line. And not out of 20 to come to 21 models, but from two to three is a major effort, and you have to have a rock-solid business case." "Putting 500 more people inside a company which is now at 1,200, you can imagine what it means. Doubling almost the size of the area here where we are sitting today. Investing hundreds and hundreds of millions.