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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

eBay Find of the Day: 1992 Minardi-Lamborghini M191L

Think of Italian Formula One teams and Ferrari is first and foremost to come to mind. But the Prancing Horse team is not the only game in town. What is today known as Scuderia Toro Rosso was once, and for two decades, known as Minardi. And for one (unfortunately unsuccessful) season, it was powered by Lamborghini.
That season was 1992, when Christian Fittipaldi (Emerson's nephew) drove for the team, substituted by Alex Zanardi for a few races and teamed up with Gianni Morbidelli - the Italian driver who just took the Superstars championship this past weekend.
Alongside the Modena team it supplied the year before (to even less success), the Minardi partnership was one of only two Italian teams which the F1 division established at Lamborghini under Chrysler ownership would motivate power. It yielded a sixth-place finish at the Japanese Grand Prix as its best result, but the coupling of an Italian engine in an Italian chassis is what makes it stand out in history. Valentino Balboni drove it for demonstration events at Road Atlanta and Sebring, and now that car is up for auction on eBay Motors.

2015 Lamborghini Hurac?n LP 610-4

We're comfortable ranking the new Lambo with a score of "Monica Bellucci" on the scale of Italian hotness.
We're fresh from the heart of the Lamborghini headquarters in Sant'Agata Bolognese, Italy, where Italian and German executives have been beaming like proud papas in front of their soon-to-debut Huracán LP 610-4. The successor to the ultra-successful Lamborghini Gallardo will have its coming out party at the Geneva Motor Show next week, but there's no need to wait any longer for the details of this hotly anticipated model.