2005 Lamborghini Murcielago Convertible 2-door 6.2l on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini brings exotic Super Trofeo series... to Kansas

When you think of places associated with Lamborghini, what comes to mind? Sant'Agata, obviously. Monaco? Los Angeles? Hong Kong? How about Kansas? While the king of flyover states might not be the first place you'd imagine a squadron of race-tuned Lamborghinis running, the state is home to Kansas Speedway, a tri-oval that, like Daytona, has an internal road course, allowing drivers to run on the banking and on the infield.
Lamborghini brought its Super Trofeo North America series to the track to give the locals a taste of what high-performance Italian racers are capable of, and to be entirely honest, the racing looked pretty entertaining. The one-make racing series focuses on gentleman drivers in identical cars, and is running its first season on the North American continent, after starting in Europe and expanding to Asia. It's mainly a support race for Grand-Am, the American Le Mans Series and Indy Car races. Take a look below for the footage from the Kansas event.

Santa upgrades to Lamborghini Gallardo, spreads joy in LA

We understand. It's hard to slow down and really take in the holiday season, so it often comes and goes in a blur. That's especially so in Los Angeles, where almost everything moves fast and you feel like a face in the crowd. Determined to keep up with the fast pace and be noticed, one Santa Clause and his "elf" assistant decided to upgrade their "sleigh" - to a Lamborghini Gallardo (no reindeer needed).
We commend Santa's choice in the beloved Lamborghini and think Los Angelenos did notice him (though we're not sure he wanted to be approached by Freddy Krueger up there). Head below to watch Santa and his helper spread holiday joy with V10-powered goodness.