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2013 Quail Motorsports Gathering wows with modern masterpieces

Pebble Beach is an outstanding event if you're interested in pre-war classics, but outside of the parking lots, it's a bit light on more modern stuff. The Quail, now in its eleventh year, leans far more towards the present day, and has become one of the must-attend events of the Monterey car week.
Like Pebble, though, it's a highly exclusive affair, with triple-digit ticket prices that usually sell out at the same rate as a Justin Bieber concert. If you're one of the lucky few to hold a pass, though, you'll be rubbing elbows with a who's who of the auto world. One of the highlights of this year's event was the appearance of one Michael Schumacher, who showed up alongside one of his Formula 1 cars. A retrospective was also held on Lamborghini's 50 years of production, as well as another celebration of Aston Martin's centennial. There was also a tribute to the late Martin Swig, one of the co-founders of the California Mille, who passed away last year.
The cars, not surprisingly, were epic. Lamborghini, Pagani, Spyker, Rolls-Royce, BMW, McLaren, Bugatti and Galpin Ford all showed new models to the public for the first time, while there were also appearances by Jim Glickenhaus and his Ferrari P4/5 and P4/5 Competizione, marking the first time the coach-built masterpiece and its racing offspring were shown together. Finally, the Petersen Museum showed off its wears, including the late Steve McQueen's gorgeous Jaguar XK-SS.

Lamborghini reveals Asterion LPI 910-4 hybrid hypercar concept

There are automakers that roll out concept cars regularly as a matter of course, and there are those that rarely do. Lamborghini falls squarely in the latter category, which makes the vehicle you see here - revealed just a day before the Paris Motor Show - such a rare treat.
It's called the Lamborghini Asterion LPI 910-4, and if you're familiar with Sant'Agata nomenclature, you're probably already picking apart its specs based on those letters and numbers: LP for longitudinal posterior, telling you this is, like all other contemporary Raging Bulls, a mid-engined supercar. 910 tells you how much metric horsepower it packs. The 4 tells you it's all-wheel drive. But along with the name Asterion, borrowed from a mythical minotaur (a hybrid man-bull, for those unschooled in Greek mythology), it's the letter I - standing for "Ibrido" - which speaks of the novelty of this concept.
That's right, you're looking at the first gasoline-electric hybrid Lamborghini. A plug-in hybrid, in fact, that can travel 31 miles on electricity alone. The powertrain combines the 5.2-liter V10 and seven-speed DSG from the Huracán (good for 610 metric horsepower) to a trio of electric motors (good for another 300) to bring total output up to a claimed 910 - equivalent to 897 hp by our standards - assuming all four motors are running at peak output at the same time. That makes it the most powerful Lamborghini we've ever seen, and puts it in league with the McLaren P1 and LaFerrari. The result is a 0-62 time quoted at three seconds flat and a top speed of 199 miles per hour, or up to 78 mph in pure electric mode.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.