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Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

2013 Lamborghini Aventador LP 700-4 Roadster

What Dreams May Come
The Lamborghini Aventador LP 700-4 Roadster left me stupefied. Despite my experience with countless other high-powered exotics on a variety of racing circuits, including nearly all of its Gallardo siblings, the all-wheel-drive, 700-horsepower flagship dropped my jaw to the ground.
Less than 24 hours earlier, I had been sitting on an airplane at 39,000 feet studying press releases about the Italian automaker's newest range-topping convertible. While everything looked spectacular on paper, I was genuinely concerned that its new cylinder deactivation system and open-roof configuration would spoil some of the fun - soften its personality, to be more specific.

Lamborghini makes wise investment, sponsors Italian State Police Sports Association

Boot-shaped shaped Italy has been molded as much by it's Hollywood-fueled history of organized crime, as it has by its footwear-aping borders. One of the more peaceful methods used by that famous mafia is, of course, bribery. While we doubt the Cosa Nostra has planted "made men" in Sant'Agata Bolognese, based on the recent actions of Lamborghini, we do think the company might be bucking for leniency on Italian speeding tickets.
The supercar manufacturer has announced that it will sponsor the Fiamme Oro, the Italian State Police's sports association. Lambo will supply the Italian fuzz's athletes with winter and summer tracksuits, polos, jackets, hats and bags. Collezione Automobili Lamborghini, the company's lifestyle arm, designed the kit, which will feature both the iconic raging bull logo as well as the State Police's logo.
Of course, we jest about Lambo's involvement with the Italian State Police, but this has been a long-running arrangement dating back to the first Gallardo police car, back in 2004. With this new arrangement, and the donation of a new Huracán police car, we feel confident that Lamborghini owners should enjoy free reign on the country's auto stradas.