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Wild one-off Lamborghini Sogna for sale at $3M [w/videos]

The Lamborghini Countach was the dream car for many teens and pre-teens in the 1980s, but at least one Japanese man thought there was room for improvement. As the story goes, Ryoji Yamazaki had a dream of a supercar as a 13-year-old, and at the age of 41, he used his design studio, Art & Tech, to create the Sogna in 1991.
Yamazaki unveiled the Sogna at the 1991 Geneva Motor Show as a rebodied Countach with intentions of selling it in limited production, but thankfully - or sadly, depending how you look at it - the $1.6 million (1991 price) coachbuilt supercar never made it into production. The Geneva show car was a rolling chassis, and the only other example that was produced was a fully operational version, shown above, which was unveiled at the 1994 Essen Motor Show. This car from Essen is now listed for sale on James Edition for 2.38 million euros, or around $3.25 million USD.
With its oddball styling and kiwi green paint, the Sogna was likely doomed from the start, but it still boasts the Countach's full powertrain including the 448-horsepower, 5.2-liter V12 and a claimed top speed of 186 miles per hour. Check out more images of the 1994 Sogna at James Edition and Enmann, and we also found a couple videos, which are posted below, of the car's early development.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini Countach LP 500 prototype reconstruction baptized on track

After making a static debut at the Concorso d'Eleganza Villa d'Este, the reconstructed 1971 Lamborghini Countach LP 500 prototype has met the track for a proper shakedown. A banner day for all involved, no doubt, Pirelli loaned its Vizzola Ticino test track to Lamborghini, collector Albert Spiess from Germany and the contributors who helped create the car from scratch. Spiess said he saw the original prototype at the Geneva Motor Show and then put a Countach poster on his wall as a kid, determined like so many other children for the next 15 years to have one. With the Geneva show car destroyed during crash testing, Spiess eventually determined to convince Lamborghini to build one anew. It likely didn't take him more than 25,000 hours of cajoling to get a "Si" from the principals in Sant'Agata Bolognese, but that's how long the carmaker's historic division, Polo Storico, spent on the reconstruction. Polo Storico chief Stefano Castricini said it took "mad and desperate" research through archival materials, on top of the interviews with original workers and help from suppliers like Pirelli and PPG.   It doesn't look like they worked the LP 500 too hard on track, but it's not like they needed to. In a world awash in seven-figure customs and restomods from manufacturers, and smaller makers putting out cars with specs to make your eyes go googly — there will probably be three more announced next week — this one is special at any speed. For any who'd like to see it for themselves, this very item will be on display at Lamborghini's MUDETEC Museum of Technologies in Sant'Agata Bolognese until November 15, alongside the bare tubular chassis of the production LP 400 (the customer cars got a more reliable 4.0-liter 12-cylinder instead of the prototype's 5.0-liter unit), the second production LP 400 to go down the line, and a Countach 5000 Quattrovalvole. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.