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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Anything but subtle | 2017 Lamborghini Aventador S First Drive

It's just past dawn and I'm running on a thin supply of caffeine and adrenaline, but the 2017 Lamborghini Aventador S I'm chasing around Circuit Ricardo Tormo just made me crack a grin: faint blue flames are simmering deep within the leader's three exhaust pipes, pulsing almost imperceptibly as it whips around the track. Few things about the Lamborghini Aventador LP700-4 (including its alphanumeric name) were subtle, but the boys in Sant'Agata Bolognese have gone full-bore at refining the famously unwieldy flagship enough to make it drive as capably as it looks. This updated version has been rechristened with an S at the end of its name, and yes, in the twisted microcosm of earthbound fighter jets, flames coming out of hindquarters qualify as subtle. Of course the Aventador S produces more power – to the tune of 729 horsepower, a 38-hp climb from before, with torque only increasing by one, to 509 pound-feet – and the extra grunt affects neither its 0-to-62-mph time of 2.9 seconds nor its terminal velocity of 217 mph. But version 2.0's most notable improvements apply to the big Lamborghini's chassis, which now uses a four-wheel-steering system to countersteer the rear wheels below around 75 mph, and turn them in phase with the fronts for stability at higher speeds. The system responds in 5 milliseconds, and has the virtual effect of shortening the wheelbase by up to 20 inches or lengthening it by 27 inches. In case you're keeping tabs, the extra 13 pounds of the steering hardware are offset by a new titanium exhaust system, essentially rendering the curb weight unchanged. If you've ever tried to toss a boomerang through a maze, you've got a basic idea of what it took to carry an original Aventador through a high-speed corner. The act required some patience to allow the front wheels to dig in and take hold, and even more resolve to wait for the perfect moment to squeeze the right pedal and power out of the apex. Accelerate too early, and you'd suffer terminal understeer until you allowed the weight to shift, likely triggering traction control as you goosed the throttle on the way out. At the Spanish track, the new Aventador manages something the first one couldn't: though it still retains some understeer, it also dances and turns more willingly, snaking its way through each corner with a gratifying combination of weight transfer and grip. Oh happy, fire-breathing day.

Donald Trump's Lamborghini Diablo is up for sale

Back in Donald Trump's booming heyday, a car couldn't get much flashier, much more outlandish, much more... Trump than a Lamborghini Diablo. Turns out he actually owned one – a 1997 Lamborghini Diablo VT roadster, to be specific, like the one pictured above. And now it's up for sale. This VT roadster is one of just 200 or so that were made before the 1999 facelift. It featured the Viscous Traction (viscous-fluid coupling) all-wheel drive system that debuted on the Diablo VT, and the carbon-fiber roof panel could be removed and stowed over the engine cover. Short of the Ferrari 575M Superamerica with the Fioravanti-designed flip-top, we could hardly imagine a more fitting set of wheels for the mogul. Bear in mind that the Diablo was developed when the company was owned by Chrysler – which would not, of course, prove the last time Chrysler would be in bed with an Italian automaker. This one was built after the brand was sold to a Malaysian company (before it was absorbed into the Volkswagen Group). And in those days, Lamborghini was closely allied with US-based supercar manufacturer Vector Motors. The Diablo was about as American as an Italian supercar could be. Trump's is finished in French Racing Blue and appears to be in pristine condition. It's now been adorned with Trump stickers, seemingly well-documented as having belonged to Trump himself, and formerly registered in Palm Beach, FL. It's being sold by one Michael Digonis in New York via The Drive, who is asking $299,000 for it. That is a lot, but considering the celebrity provenance it could prove a sound investment – especially if Trump wins the Republican nomination and the general election next year. Related Video: