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Lamborghini will enter the Urus in off-road competition

Lamborghini still has several months until it starts shipping its new 189.5-mph Urus SUV to customers, but the brand is already thinking about proving its mettle by entering the luxury ute in an unspecified all-roads competition. It also plans to use the Bentley Bentayga, a key competitor in the rarified $200,000 SUV segment, as a benchmark when that vehicle takes on the Pike's Peak International Hill Climb in Colorado in June, even though it denies it will outright follow its Volkswagen Group stablemate into the competition. Bentley just hired two-time Pikes Peak winner Rhys Millen for that endeavor. "Lamborghini welcomes challenges, but whatever we do will be quite different from other brands," CEO Stefano Domenicali was quoted as saying by Autocar. "We will choose a form of competition intended only for our class of vehicle. Our car has many faces. You can enjoy its beauty, it is very fast on the track, very fast off-road and very fast on gravel. We will choose something that combines all of these things." The Urus is powered by a 4.0-liter twin-turbo V8 that generates 641 horsepower and 627 pound-feet of torque. It's mated to an eight-speed automatic transmission that drives all four wheels and goes from 0-62 mph in 3.6 seconds. It boasts low-down torque for off-road benefit, plus Terra (off-road) and Sabbia (sand) driving modes, which raise the air suspension for added ground clearance. By way of comparison, the Bentayga that Bentley will race up Pike's Peak features a 6.0-liter W12 making 600 hp and 664 lb-ft of torque and taking the SUV from 0-60 in 4 seconds. Domenicali recently told CNBC that the $200,000 luxury ute has been a hit with Bitcoin investors (of course) and buyers in Russia and India, and could account for more than a fifth of the brand's projected sales of 5,000 vehicles in 2018. Lamborghini expects to double production in its newly remodeled Sant'Agata Bolognese factory by next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Fastest-ever Lamborghini may debut in Geneva

Lamborghini is headed to next month's 2013 Geneva Motor Show with the brand's fastest car yet. The news comes courtesy of Filippo Perini, Lamborghini's design director, who reportedly dished that the brand will celebrate its 50th anniversary with a new low-volume hypercar. Perini made the comments while at the US launch of the automaker's recent Aventador Roadster in Miami, and he made it clear there will only be 10 production examples of the new model. If you want one, you had better get your wallet to the closest dealer (the designer admits most of the exotics are already spoken for).
Meanwhile, Lamborghini CEO Stephan Winkelmann has said his company will continue to explore special edition models. As you may recall, the Italian automaker built just 20 examples of its Sesto Elemento, originally penned for the 2010 Paris Motor Show. It promptly sold each one for $2.5 million. Then there was last year's Aventador J, which flew out the door at $2.6 million, including taxes. Stay tuned for more information from the show floor.

Lamborghini Sian's supercapacitor hybrid system explained by company's CTO

"We are a game-changer and a provocateur," Lamborghini's CTO, Maurizio Reggiani told Engadget. The automaker has a long history of making waves with traffic-stopping designs and more recently, innovative tech. At last week's Frankfurt Motor Show, the Italian company unveiled its Sian hybrid supercar. But it ditched the traditional battery pack in favor of a supercapacitor to power an electric motor, which is exactly what you would expect from the Italian company. Typically a hybrid uses a lithium-ion battery pack to store energy. Then when needed, it transfers an electrical current to a motor (or motors) to either help the gas-powered engine or take over propulsion entirely. It's a recipe that has successfully improved gas mileage and sold over six million examples of the Toyota Prius, not to mention countless other hybrids. "It's too easy to follow," Reggiani said. "If you want to move for the first time in electrification you must guarantee that the implementation will not destroy the DNA of a car and brand." With that in mind, the automaker went with a supercapacitor instead of a battery. According to Reggiani, the supercapacitor offers up three times the power of a battery pack from the same weight and packaging. Plus, it stores and discharges energy much quicker. The spent power can be fully regenerated very quickly during normal braking. Reggiani explained that this could be particularly useful while cornering. Going into a corner, the driver applies the brakes and replenishes any spent energy. Then, as the driver accelerates out of the corner, all the available power is there for acceleration. Then as the driver brakes for the next curve, the process starts all over again. Plus, the supercapacitor doesn't have to cool down like traditional battery, it's just ready to go at all times -- which is exactly what Lamborghini owners want. The output of the 48-volt motor installed into the gearbox is 34 horsepower which brings the total power output of the V12 Sian to 819 horsepower. While 34 horsepower doesn't seem like much, it means the vehicle can do zero to 62 miles per hour in under 2.8 seconds. That's Tesla Model S Performance and Porsche Taycan levels of fast. But there are other benefits. The electric motor reduces the torque hits of the gears shifting. You know those momentary losses -- then explosions of power -- you feel in the car as it speeds up, that's the vehicle going through its gears.