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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Another Lamborghini Veneno for sale, this time for only $8m

There are some cars you expect to see coming up for sale often in the used car listings. Civics, RAV4s, F-150s... you know, the kind of car that they build by the thousand, build to sell, and build to last. More attention-grabbing for us, though, is when we see multiples of a rarer model coming up time and again in the same place. Like the Lamborghini Veneno, for example. The factory in Sant'Agata only made three of these coupes for public consumption, and each of them sold for about $4 million. So we were surprised when we saw one pop up on Mobile.de with a whopping $11 million price tag. But we were even more surprised to see another one for sale on the same site, just weeks later. Pictured with red details (instead of white like the last one), this example is listed as the first of the three made, with only 100 kilometers (62 miles) on the odometer. Its owner is asking ˆ7.1 million – equivalent to nearly $8 million at current exchange rates. That's about twice what Lamborghini charged in the first place, four times what it charged more recently for the new Centenario, and twenty times the price of the Aventador on which they're all based. But it's still a heck of a lot less than the $11 million asked for the last one. Of course, the seller can ask for however much he or she wants, but actually getting that price is quite another matter. Part of us gets the feeling that if someone were really that interested, the listings wouldn't still be up for weeks now. The other part is surprised some squillionaire somewhere in the world hasn't ponied up an even $20 million to take both home already. Related Video:

Aussie Ford Falcon GT shows its rear end to Lamborghini Gallardo

When Ford Australia announces, as it did recently, that it wants to celebrate the end of its Ford Performance Vehicle division with a Falcon FPV GT-F that celebrates big-bore origins of the nameplate, it's talking about the kind of car in this video.
At some point the classic Falcon GT - said to be an XY series - was invited to a test of acceleration against a Lamborghini Gallardo. At the very least, the Falcon GT had a 351 cubic-inch motor and 300 horsepower, but whatever this guy's got under the hood of his yellow sedan makes has him so confident that he doesn't even move his elbow from its resting place on the door.
You'll find a reminder of Ford Australia's heyday, a raucous exhaust note and some NSFW language in the short video below.