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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Instructor's death at Disney racetrack 3rd in past year [w/video]

For his 24th birthday, TaVon Watson wanted a thrill ride, so he headed to the Exotic Driving Experience track at Walt Disney World. With instructor Gary Terry by his side, Watson raced a Lamborghini around the one-mile course until he lost control of the sports car and slammed into a guardrail. Terry, 36, was killed. "It's not the kid's fault. It's a freak thing that happened," said Timothy Horvath, a Terry family friend. As for Terry, "if he thought he was in any danger, he wouldn't have done it." It was at least the third death in the past year at speedways in the US that allow customers to get behind the wheel of a fast car. Last September, an Indiana man was killed in a crash at the Rusty Wallace Driving Experience at Kentucky Speedway, and a New Jersey woman died at the Wall Stadium Speedway in New Jersey. Watson had paid under $400 for the chance to drive the Lamborghini Gallardo LP570-4 Superleggera, which sells for around $240,000. He failed to maneuver the high-powered vehicle through the course while driving about 100 miles per hour, and the passenger side struck the guardrail, according to the Florida Highway Patrol. Terry died at the scene. Watson was treated at a hospital and released. Both Watson and Terry were wearing helmets and lap and shoulder belts, said Sgt. Kim Montes, a spokeswoman for the Florida Highway Patrol. Watson doesn't face any traffic charges since the accident took place on a closed track, and there are no indications he was doing anything criminal, authorities said. Investigators from the federal Occupational Safety and Health Administration are looking into what happened. OSHA spokesman Lindsay Williams said the agency hadn't previously investigated Petty Holdings, the company that operates the track. Terry was a former racecar driver and was also senior operations manager at the tourist attraction. Working there was his "dream job," Horvath said. Watson, a hotel bellhop, didn't respond to emails or an inquiry via Facebook. He didn't have a phone listing. On his LinkedIn profile, he described himself as self-motivated, professionally mannered, humble and "a very quick learner." He told authorities he had been at the Exotic Driving Experience before. A spokeswoman for Petty Holdings wouldn't comment on whether the Lamborghini had any special safety devices like those provided in a driver's ed car, and Montes said investigators had yet to examine the Lamborghini.

Lamborghini Aventador SV production limited to 600 units

Six hundred. That's how many examples of the Aventador LP 750-4 Superveloce Lamborghini will make. Not per year, but in total. So if you want one, you'd better act fast. The production figure was announced at the new SV's Chinese debut at the Shanghai Motor Show this week, following the supercar's worldwide debut at the Geneva Motor Show and its subsequent North American premier at Amelia Island. That's where the Raging Bull marque announced the Superveloce's price at $485,900 before tax and destination charges, or $493,095 all-in. For all that scratch, you get a supercar with a good old-fashioned, naturally aspirated 6.5-liter V12 driving 740 horsepower to all four wheels for a 0-62 time of 2.8 seconds and a top speed of 217 miles per hour. That would make the SV one of the fastest cars on the road (if it were legal to drive that fast) this side of a hypercar costing twice or more what Lambo's asking for the Aventador SV. Now if that production run seems rather small to you, bear in mind that Sant'Agata only produced 2,530 vehicles last year, and that was an all-time record for the marque. Go back a more than a decade and Lambo wasn't even coming close to completing that many vehicles in a calendar year altogether. LAMBORGHINI PRESENTS THE NEW AVENTADOR LP 750-4 SUPERVELOCE AT AUTO SHANGHAI 2015 Shanghai, 20, April, 2015 – At the 16th Shanghai International Automobile Industry Exhibition, Automobili Lamborghini presents the Aventador LP 750-4 Superveloce. Making its Asian debut, the AVENTADOR LP 750-4 SUPERVELOCE is the most sports-oriented, fastest and most emotional series model ever produced by Lamborghini, therefore giving a precise demonstration of Lamborghini's brand values – Visionary, Cutting-edge, Pure. The car is limited to 600 units worldwide. The HURACAN LP 610-4, the successor to the iconic Gallardo, enters the same stage in Hall 6.1. Redefining the benchmark for luxury super sports cars in this segment, the Huracan has not only sustained the successful market performance of its predecessor, but is also destined to create a new legend. The AVENTADOR LP 700-4 PIRELLI EDITION, which celebrates the long and ongoing collaboration between the Raging Bull and the prestigious Italian tire manufacturer, is also introduced for the first time to China at this year's Auto Shanghai. The year 2015 also marks Lamborghini's 10-year anniversary of entering into the China Market, which remains one of the most important markets for Lamborghini worldwide.