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The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini Aventador SV Roadster confirmed

At the Goodwood Festival of Speed over the weekend, Lamborghini CEO Stephan Winkelmann confirmed the arrival of the Aventador LP750-4 Superveloce Roadster. The news puts a bow on a gift we already expected, having seen the superfast roadster gussied up like a Swedish rally car during testing in the Arctic. Assuming you're tall enough to ride the ride, you'll get 740-horsepower from its 6.5-liter V12 in a body that's lighter by 110 pounds versus the more mundane (we use that term loosely, of course) LP 700-4. Production will be limited to 500 units, undercutting production of the Superveloce coupe by 100 units, and the dealer order lines have officially opened. Speaking of which, all 600 coupes have already been sold, each one listing at $493,095. The roadster will surely be more dear. The press release below has the official words from the man himself. Goodwood Festival of Speed: Lamborghini confirms Roadster version of Aventador Superveloce Sant'Agata Bolognese/Goodwood, 29 June 2015 – Automobili Lamborghini has announced a roadster version of its Aventador LP 750-4 Superveloce. The roadster will be limited to 500 units. The Aventador Superveloce coupe version made its UK debut at Goodwood Festival of Speed this weekend, on display and running 'up the hill', with Lamborghini President and CEO Stephan Winkelmann in attendance. Speaking at Goodwood, Stephan Winkelmann confirmed production of the Superveloce Roadster. "The Aventador LP 750-4 Superveloce is the most pure, sports-oriented and emotional incarnation of a Lamborghini, and all 600 units have been sold, with first deliveries starting now. We will also produce a roadster version, which our dealers worldwide are now taking orders for." The Lamborghini Aventador LP 750-4 Superveloce was shown at Geneva motor show earlier this year. The Superveloce accelerates from 0 to 100 km/h (0-62 mph) in 2.8 seconds and reaches a top speed of more than 325 km/h (217 mph). Compared to the Aventador LP 700-4 the power output of the Superveloce has been increased by 50 hp and the weight reduced by 50 kg. Automobili Lamborghini S.p.A. Founded in 1963, Automobili Lamborghini is headquartered in Sant'Agata Bolognese, in North-eastern Italy. The Lamborghini Huracan LP 610-4, which made its world debut at the Geneva Motor Show in 2014, is the successor to the iconic Gallardo and, with its innovative technology and exceptional performance, it redefines the driving experience of luxury super sports cars.