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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Aventador LP 750-4 SV retails for nearly $500k

Nobody ever said that buying a new Lamborghini would be an inexpensive proposition, but if the ~$200k sticker price on a new Huracan strikes you as high enough, you're don't even want to know how much the Raging Bull's new flagship costs. Presented this weekend for the first time in North America at the Amelia Island Concours d'Elegance, the new Aventador LP 750-4 SV will set American customers back an eye-watering $485,900. Add to that the $3,700 gas-guzzler tax and $3,495 destination charge and you're looking at $493,095. That's just $6,905 short of half a million, and even that will disappear pretty quickly once you factor in all the gasoline and rubber you'll be burning through if you do right by the beast and actually drive it... not to mention insurance. That makes the new SuperVeloce nearly $100k more expensive than the Aventador coupe on which it's based, but hardly the costliest Lambo to date. That honor would go to the Veneno, which cost around $4 million. The half-million sticker price nets a twelve-cylinder supercar with 740 horsepower on tap, a 0-62 time quoted at 2.8 seconds and a top speed pegged at 217 miles per hour, making it one of the fastest cars money can buy – a stacking up rather well against hypercars like the Koenigsegg Agera, Pagani Huayra and Bugatti Veyron that cost many times more than the Aventador SV. Related Video:

How to drive a Lamborghini Huracan off-road

Lamborghinis may come with all-wheel drive, but they're hardly made for off-roading. At least not the type the LM002 was made for and until the new Urus arrives. But one driver Down Under evidently had his own idea of what the Huracan could handle. During the second day of this year's the Targa Tasmania rally, Tony Quinn left the road in his ten-cylinder Lambo and jumped a dirt embankment. The Scottish-Australian pet-food magnate claimed the stunt was deliberate, as you'll hear him explain in colorful language at the beginning of the video above. It's definitely not the fastest way around the corner, but Quinn hits the dirt too hard to look like an accident. Still, we're glad he did it in front of the camera purely for our viewing pleasure. Reviving the spirit of legendary road rallies like the Targa Florio and Mille Miglia, the Targa Tasmania has been held on the Australian island for over two decades. Quinn won the five-day event twice – in 2009 and 2011 – behind the wheel of a Nissan GT-R. Both Godzilla and the preceding Gallardo have claimed the checkered flag in Tasmania four times each, coming second only to the Porsche 911 that has won nine times. Quinn and his co-pilot Naomi Tillett are competing in the GT4 category this year and currently sit fourth in the class standings. Related Video: News Source: Highlands NZ via YouTube, Motor Motorsports Lamborghini Supercars Videos targa tasmania