2015 Lamborghini Huracan Lp610-4 Custom Interior Carbon Fiber Serviced on 2040-cars

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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2016 Lamborghini Huracan LP 580-2 First Drive [w/video]

The most enjoyable – not necessarily the "best" or "fastest" – driving machines permit latitude with their exactitude, using ruthless precision to support a driver's personal style instead of smother it. Very few cars get it right. The Porsche 911 GT3 is one that does. Add the Lamborghini Huracan LP 580-2 – the new rear-wheel drive variant of the all-wheel drive Huracan LP 610-4 – to the short list. To get a sense of how the rear-drive car stacks up, let's revisit our impressions of the all-wheel version. We drove the LP 610-4 at Laguna Seca back in May for the brand's Intensivo driving school, and two idiosyncracies stood out. The first is that it ticked around corners like the second hand on a watch. That's great for an autocross, pivoting through cones like a Tron lightcycle. But on a circuit, you want the freedom to find your own best way to move the machine around the track, and the all-wheel-drive Huracan won't relent on its commitment to ultimate precision. You aim at grace but you get mechanics – a robot trying to follow your instructions for dancing the Tarantella. The second peculiarity was that it squirmed under heavy braking, coming down from triple-digit speeds into a hairpin like a bull shaking off a swarm of flies. The timed run from 0-62 miles per hour is just 0.2 seconds slower than the 610-4. The LP 580-2 is the prescription to cure both symptoms. As the name attests, output drops from 602 horsepower to 572 hp and torque is reduced from 413 pound-feet to 398 lb-ft, all of it sent to the rear wheels. The timed run from 0-62 miles per hour is just 0.2 seconds slower than the 610-4. No mere devaluation of potency, engineers remapped the 5.2-liter V10's power and torque delivery so it's different from the AWD version. Power delivery is further differentiated between the 580-2's manual and automatic shifting, and it feels more linear when you're working the paddles. You need a fetish for grilles to spot the variance between this car and the all-wheel drive version. Designers reworked the strakes on the lower front intake and removed the hexagonal mesh ornamentation, so you peer straight at radiators. The corners of a larger rear grille cut deeper into the bumper. The badge ahead of the rear wheels says, "LP 580-2." The standard 19-inch wheels are of a new design called "Kari." Those are the visual differences. The cabin is identical.