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Egoista concept comes home to Lamborghini Museum

Unless you happen to live in one of the great supercar capitals of the world, seeing a Lamborghini up close is a rare treat. But even in such rarified company, some Lambos stand out more than others. We're talking here about elusive examples like the Reventón (of which only 20 were made), the $3.4-million Veneno (only four made) or this, the one-of-a-kind Egoista.
The Egoista concept was revealed a year and a week ago during Lamborghini's 50th anniversary celebrations. Unless you are a Lamborghini owner who traveled to Italy for the event, chances are you didn't get a chance to see it. But if you're heading to the Bologna region any time in the near future, you'll be able to check it out at the Lamborghini Museum in Sant'Agata.
There the one-of-a-kind single-seater concept with the aircraft-style canopy greenhouse will surely occupy a place of honor, alongside the many classic, racing and otherwise significant models - including the Sesto Elemento, Estoque and Miura concepts. Unfortunately, since Google's crew was there before the Egoista (or before us, for that matter), you won't be able to see it on Street View, so you're going to have to trek to northern Italy to see it for yourself.

Lamborghini still working on SUV, no decision yet

If Lamborghini adds another model to round out its supercar portfolio, it will be a sport utility vehicle, CEO Stephan Winkelmann said. "We are working on it, but there is no decision taken," he told Autoblog in an interview in April. The Italian automaker currently has the V12-powered Aventador and V10-powered Huracan in its lineup. Both are two-seat supercars that cater to a niche of sporting-minded enthusiasts. Lamborghini has flirted with several kinds of vehicles in recent years that could add to its volume and customer base, including the hybrid Asterion revealed at the Paris Motor Show last year, and the Estoque sedan that debuted in Paris in 2008. It also showed the Urus SUV prototype at the Beijing Motor Show in 2012. Seemingly a sure thing three years ago – the Urus even had sales projections of 3,000 per year – the project's future has remained uncertain to enthusiasts. "If we do a third model, then it's better to have the SUV as this is a growing segment, a more emotional segment, a segment which is very well-distributed in terms of volume all over the planet," Winkelmann said. And therefore this is a car which is more likely." While Lamborghini has focused on building high-powered, carbon-fiber intense supercars lately, it has also produced iconic grand tourers, like the Espada and 350GT. And of course, it once made an SUV, the LM002, from 1986-1993. The potential new SUV, however, would be different than the Rambo Lambo. The Urus had a contemporary design – more Porsche Macan or Cayenne than military grade – and it would appeal to Lamborghini owners that also have an SUV in their garage. It would also add significant volume for the company, which delivered 2,530 cars in 2014. The SUV offers Lamborghini a logical platform for a hybrid system. "Due to packaging, due to the weight of the entire vehicle, it's more likely that the hybridization is getting in place," Winkelmann said. "It's less a car which is about absolute performance. So this could be an opportunity." Put it all together and it seems likely a hybrid SUV is in Lamborghini's future. We're just not sure when. Related Video:

Dad Invites Lamborghini Owners To Son's Birthday Party

The resulting unalloyed joy, as you'll see in the footage below, is priceless. One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw – and heard – something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent. I must've still been adorable, because the owner not only let me sit in his car, scissor door open and ridiculous grin on my face, he left me playing around in its interior, nonchalantly telling me to shut the door when I was done. Just like that, he left, disappearing into a shop across the street. I can't tell you how long I sat in the car, or how many photos I demanded my mother take of me with my borrowed Bell and Howell, but I can remember being astounded at how low it was – I could crouch as if sitting on the bumper and still see over it! That was around 30 years ago, and I still have a couple of those dog-eared pictures. Funnily enough, my memorable Lamborghini encounter is pretty similar to that of the young boy featured in this video. At age seven, however, Jacob is clearly ahead of the curve. As the story goes, his father left a message on Lamborghini Los Angeles North's Facebook page, asking if someone with "a kind heart" would help him help make his Lamborghini-fanatic child's birthday wish come true. And "come true" it did, with the dealership helping organize not just a ride-along in an Aventador, but also a small cavalcade of other Lambos, all of which all showed up unannounced at his house on Jacob's birthday. The resulting unalloyed joy, as you'll see in the footage below, is priceless. As car enthusiasts, most of us have been lucky enough to have memorable defining car experiences, those fleeting moments in our personal back catalogs that have come to mean so much more than they first appeared to be.