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Lamborghini Veneno could be yours for just $11 million

How could an automaker charge over three million euros for a single automobile, no matter how rare or extreme? That's what we wondered when Lamborghini took the wraps off the Veneno at the Geneva Motor Show, with a price tag working out to over $4 million US using exchange rates at the time. But that suddenly seems downright reasonable when you see how much this owner is asking for one. Listed for sale on a German website by a broker in Japan, this particular Veneno is accompanied by an asking price of ˆ9.98 million. That works out to over $11 million at current rates, or a good three times what it originally cost when new, depending on which currency you're going by. Either way, that's one heck of a markup for a car now three years old, even if it only has about 840 kilometers (522 miles) on the odometer. You'd think, considering its lofty asking price, the seller could have provided some decent pictures, but apparently not. Lamborghini made only three examples of the Veneno coupe for public consumption, and this example is said to be the second. With the other two sold to owners here in the United States (in Long Island and Miami), this appears to be the one sold to a customer in China, and was previously spotted in Hong Kong on its way to Macau. No matter which way you look at it, the Veneno is a rare beast... even counting the nine roadsters that followed with an even more bullish price tag. Put in that context, the ˆ1.75m-euro ($1.9m) sticker price worn by the Centenario revealed in Geneva this year – also based on the Aventador with a more extreme design – seems like a relative bargain. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini confirms next-gen Aventador and Huracan to be PHEVs

It's official, Lamborghini CEO Stefano Domenicali confirmed to Top Gear magazine that the next-generation Aventador and Huracan will get plug-in hybrid powertrains. Autocar reported last October that the next Huracan would get "next-generation" batteries to aid its naturally aspirated V10 when it debuts around 2022. The fate of the Aventador S's successor, however, was unclear beyond the certainty of it featuring a mid-mounted V12. Now we know it will get a naturally aspirated V12 with electric help when it arrives in 2020 or so, and both cars will boast a small all-electric range. Top Gear imagined how much each coupe could gain — both in weight and in power — by mating each car's current engine with the 134-horsepower electric motor and 14-kWh lithium-ion battery pack from the Porsche Panamera Turbo S e-hybrid. TG figures the Aventador S replacement would go from 730 hp and 508 pound-feet of torque to 860 hp and 566 lb-ft. That's the good news. The bad news is that Porsche said the hybrid system adds 661 pounds to the weight of the Panamera. Tack that onto the Lamborghini, and an Aventador S goes up a weight class to 4,354 pounds. The new Huracan output stretches from 602 hp and 412 lb-ft to 728 hp and 471 lb-ft, and 3,796 pounds. Judged on the results of that purely imaginary fancy, Top Gear says the numbers "well and truly stack up." We think that given the chance to add 130 horsepower at the price of putting a Harley-Davidson Fat Boy in the trunk — or the weight of second complete engine — we might ask if there were other tradeoffs available. We're certain Lamborghini's working all the angles, though, and confident the Sant' Agata carmaker will translate its actual figures into another duo of brutal, bewitching sports cars. The brand is looking beyond the near-term hybrids to what could come after, as well. Domenicali said he doesn't believe there will be sufficient potential in electric powertrains until 2026, but he's ready with concepts like the Terzo Millennio whenever the powertrains are. Lamborghini's also working with the Massachusetts Institute of Technology to "write an important page in the future of super sports cars for the third millennium," suspected to center on lightweight materials, solid-state batteries, and alternative fuels. On that last note, Domenicali's already eyeing the potential of using hydrogen fuel cells in the distant future.