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Lamborghini designers channel brand's past to keep supercars fresh

Lamborghini design boss Mitja Borkert smiles as he sums up the brand's design language with an anecdote. "I bought a 1/18-scale Countach in Frankfurt, and I put it in my carry-on suitcase. One of the guys at the security screening asked 'what's that?' His colleague looked at the screen and immediately said "it's a Lamborghini!" Borkert points out the unmistakable silhouette is a major part of what defines a Lamborghini. He gives Marcello Gandini credit for the styling cue. The talented Italian designer penned a long list of emblematic sports cars, including the Miura, the Countach, and the Lancia Stratos. For Borkert, the Gandini line is deeply-rooted and permanent. However, he doesn't feel the least bit constrained by it. "First of all, for me this line is written in stone. It will remain in the next 100 years, regardless of what technology we will have. I'm very sure of it. Of course, we always have to find an interpretation of that line for specific projects. When we created the Urus, we also wanted to use the line but we had to interpret it in a way that worked for that specific architecture. How we did that you will see in the future. "The Huracan has one interpretation of the Gandini line. The Aventador is longer so we had to stretch it. You can set a lot of tension in that line, you can give it a bit more wedge. In the Centenario the rear is a little bit lower, for example. "So, for me, this is the component we have to keep. Then, there are the design themes like doors, fenders, and what we are doing with the front and rear. That's when we apply the motto 'expect the unexpected.' We are always challenging ourselves, and always looking for something new." The first step of the design process is to get the proportions exactly right. "If the main proportions aren't right, you will never be able to catch up with the design," he notes. And while most people assume modern-day designers start sketching on advanced CAD software, a Lamborghini still comes to life the old-fashioned way: with a pencil and a sheet of paper. Once the proportions are locked in, Borkert and his team of young, spirited designers begin adding secondary styling cues like character lines, angles, and creases. The last part of the process is when designers pencil in the final details such as vents, moldings, emblems, and miscellaneous trim pieces. Heritage plays a large role there, too. The hexagon is another one of the defining features that characterize a Lamborghini.

Lamborghini explains how (and why) it designed the Huracan Sterrato off-roader

Lamborghini broke new ground (literally and metaphorically) by launching an off-road-ready variant of the Huracan called Sterrato. It's not the brand's first off-roader; that branch of the family tree includes the LM002 built in the 1980s and the Urus. But it's the only Lamborghini that has made the improbable leap from the track to the trail. I sat down with Rouven Mohr, the head of the firm's research and development department, to find out how and why the Sterrato came to life. Interestingly, it started with a wild idea floated by executives during a dinner. [The following has been edited for clarity.] RG: What's the story behind this car? RM: I have a personal connection to this project. The basic idea was born at a dinner I attended the first time I worked for Lamborghini, in 2017. I was eating with Maurizio Reggiani, my former boss, and Mitja Borkert, our chief designer, right after a test of the Urus. We were so happy talking about how much fun the Urus is to drive on gravel, and we said, "This would be even cooler with a super-sports car." At that time, I was responsible for whole vehicle development. When I got back to the office, I decided to take an old Huracan durability test car that was scheduled to be scrapped and build a demo car. Everybody was so in love and agreed it was very cool, but based on other priorities the company decided to stop [the project]. When [CEO] Stephan Winkelmann returned to Lamborghini, he saw the car and asked why we didn't build it. So, we restarted the project. I'm back at Lamborghini now, and it's a big pleasure for me to bring this project to the market. RG: Beyond the cool factor, what was your goal during the project? RM: This car's mission is quite easy to explain. At Lamborghini, we always have two pillars. One is performance, which means pure numbers like top speed and lap times. It's not only Lamborghini [that can deliver this], however, because a lot of other brands also have the numbers. We are always looking for something unexpected that improves the driving thrill, the overall experience, and we recognized after testing the demo car that there is really nothing comparable from the perspective of pure emotional driving behavior on the market. The mission of this car is to bring maximum driving fun, not only on the track but also on low-grip surfaces. The mission of this car is transferring the driving experience that we have from the Huracan STO on the track to low-grip surfaces.

2019 Lamborghini Urus shows off its drive modes

Urus: Rambo Lambo Part II is debuting in just under two weeks. The follow-up to the long departed Lamborghini LM002 takes a much different course than its rough-and-tumble forbearer. The Urus looks to be a genuine performance vehicle, albeit in the shape of a sharp and chiseled crossover. The new model is powered by a twin-turbo V8 making roughly 650 horsepower. This new teaser shows the Urus blasting around on some desert roads. Frankly, it looks like a riot. We know roughly what the exterior will look like, but this teaser is our first look at the Urus' interior. It looks to have the same digital instrument cluster from the 2017 Lamborghini Aventador S. There's also an Anima toggle switch that appears to flip through quite a few drive modes. Translating the Italian to English shows modes for street, sport, race, sand, land and snow. This is an SUV after all, and a pretty sweet-looking one at that. We don't yet have all the details for the new model, but its Dec. 4 reveal isn't too far off. Stay tuned for more. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube Lamborghini Crossover SUV Performance