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What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.

Lamborghini Tecnomar 63 yacht: Raging boat

A year after being announced, the Tecnomar for Lamborghini 63 express cruiser is in the water with its first owner. The co-creation of Lamborghini Centro Stile and Italian boat maker Tecnomar, the water-borne speedster makes the most obvious nod toward the limited-edition Sian FKP 37 introduced in 2019, but gathers cues to the automaker's entire history. The Verde Gea paint matches the Sian's launch color. The helm seats come from the Huracan Evo and are fitted with Sparco seatbelts. The steering wheel, minus airbag and paddle shifters, migrated from an Aventador, the gauge cluster behind sparkling with graphics recognizable from current Lamborghinis. The throttle levers mimic the shift selector in the Urus, the same fighter-plane-style cover hovering over the engine start button. The windows, meanwhile, channel the hexagonal shapes that have ornamented vehicles from Sant'Agata Bolognese since 1963.   Oh, the irony that the heaviest and most powerful Lamborghini ever created fits into the ultra-lightweight class, a segment never graced by one of the automaker's cars. A weight-shaving carbon fiber superstructure slides into a glass-reinforced plastic (GRP) hull to keep weight down to about 53,000 pounds. Two MAN V12 diesel engines — MAN is another Volkswagen Group brand — work together to blow 4,000-hp bubbles into the water. They get the Tecnomar to a top speed of 60 knots (69 miles per hour). Burning about 100 gallons per hour at cruising speeds between 40 and 45 knots (46 and 52 mph), there's enough fuel to run for about 360 miles. That's long distance moving.   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Occupant spaces include the galley and dinette behind the helm, and sunpads on the fore and aft decks, that latter one with a pop-out television. Accommodations below deck are dressed in leather, Alcantara, and carbon fiber, with Y-shaped motifs most familiar in Lamborghini lighting signatures. There's a master suite forward, its bed overlooked by a sunlight shaped like a Lamborghini badge, and a guest cabin with two twin berths.  There will be just 63 Tenomar for Lamborghini 63 cruisers built, and we know one of them has already been spoken for by UFC fighter Connor McGregor. Reps at Lamborghini and Tecnomar wouldn't say how many of the roughly $3.5 million craft have been sold, but they did admit that production through the end of 2022 is sold out.

Report: Lamborghini Urus spells it 'Lanborghini'

Maybe Lamborghini was too busy making shoes. Maybe it was spending too much time on social media. Or maybe it was spending too much time reminiscing about the past. But somewhere along the way, a Lamborghini owner says, somebody accidentally typed "n" instead of "m," spelling "Lanborghini" on the Urus infotainment screen. Based on a report from Carbuzz, the misspelling on one of @TorontoCarNut's Urus screens was the first domino in a slew of electrical issues on the $200,000-plus performance SUV. The owner took the SUV into the shop to fix the misspelling, but numerous issues continued to pop up after the appointment. The Urus rear hatch no longer opens with foot motion, the rear courtesy lights no longer work, and Apple CarPlay doesn't work with WiFi, among other problems. The dealership reportedly offered to give the owner a brand new Urus to resolve the issue, according to this account, but he turned it down. It is expected that brand-new models will have issues during first runs, but it is nonetheless unfortunate to see these types of problems show up on a car that costs so much money and commands a high standard. Are any of the small handful of Urus owners out there reading this? If so, do you have a "Lanborghini" lurking in your infotainment system? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.