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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Driving instructor killed in Lamborghini crash at Disney racetrack [w/video]

We're saddened to report that a passenger was killed yesterday in a crash at Walt Disney World Speedway in Orlando, FL. The crash reportedly occurred at 3:30 PM on Sunday, when 24-year-old Tavon Watson of Kissimmee, FL, lost control of a Lamborghini he was piloting as part of the Exotic Driving Experience and struck a guardrail. Watson was taken to the hospital with minor injuries, but the instructor riding shotgun – 36-year-old Gary Terry of Davenport, FL – was pronounced dead at the scene. The attraction is operated by Petty Holdings, which released a statement expressing its condolences for the incident: "On behalf of everyone in the organization, it is with a very heavy heart that we extend our deepest sympathies to those involved in today's tragic accident in Orlando." The image above was shot by local news channel WFTV and appears to show a white Lamborghini Gallardo - one of the vehicles offered as part of the program alongside an Audi R8, Nissan GT-R, Porsche 911 and a pair of Ferraris. Though it took place on private property, the incident is reportedly under investigation by the Florida Highway Patrol. Just a couple of months ago, we reported that Disney was planning to close the speedway in order to make "transportation improvements" for the adjacent theme park. Though we doubt the facility could be blamed for the crash, we wouldn't be surprised to see Disney accelerate plans for the track's closure in the wake of this most unfortunate incident.

Lamborghini donates Huracan to Italian police

Lamborghini made a big entrance with the Huracán LP 610-4, and now the Italian State Police can, too. The Sant'Agata automaker donated one to Giovanni Law to the replace the Gallardo the authorities have had in service for six years.
It will be used to "sustain security on Italian roads" and is loaded with a Q-Branch worth of features that you won't even find on any Ad Personam options list: a "Proof Video Data System" to track the Lamborghini and the suspects being chased, number plate recognition and tracking and real-time transmission of images to HQ, four sirens, an aerodynamic light bar, a refrigerated trunk for organ storage, a defibrillator and - naturally - a hand-held stop sign.
The Huracán LP 610-4 Polizia should go into service by year's end. There's a press release below so you'll know who to look out for if you turn scofflaw inside the nation-state line.