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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Lamborghini Aventador SV gets more, less weight [w/video]

Following Lamborghini's recent tease, we were pretty certain that the Italian supercar brand would unveil its Aventador Superveloce at the 2015 Geneva Motor Show. Sure enough, during the Volkswagen Group Night event, the supercar with more power and less weight made its grand debut. Technically dubbed the Aventador 750-4 SV, Lambo revised the valve train and added a new four-exit exhaust with less backpressure. The result is a redline now at 8,500 rpm and a boost to 740 horsepower and 509 pound-feet of torque. Grunt still gets to all four wheels via a seven-speed gearbox. The changes help reduce the sprint to 62 miles per hour to just 2.8 seconds, and if that's not enough, 124 mph is just 8.6 seconds away from a standing start. The top speed reportedly rises to 217 mph. The other major factor in helping this improved performance is a 110-pounds reduction in weight to tip the scales at 3,362 pounds, which comes thanks to copious amounts of carbon fiber. On the outside, the door panels, side sills, fenders and new fixed rear wing are all made from the lightweight material, and the upgraded parts for the body reportedly increase downforce by 170 percent. The interior even features Lambo's Carbon Skin fabric for the headliner. Beyond the lighter weight and extra power, customers get magneto-rheological dampers, carbon-ceramic brakes and variable ratio electric power steering. All of this Italian performance comes at a price of 327,190 euros before any value-added tax when the cars go on sale in the spring. Official US pricing isn't announced yet , but that figure equates to about $366,000. Check out a video of the car being unveiled at VW's Group Night festivities in Geneva.

Dubai police welcome Lamborghini Aventador cop car

There is a long history of law enforcement adding supercars to their police cruiser fleets. The latest comes from a likely place, Dubai, where one-upping the rest of the world in conspicuous consumption has become a national point of pride.
The Dubai police force announced yesterday that they've added a Lamborghini Aventador to their fleet, the Italian supercar capping a broader upgrade to their selection of cruisers that also reportedly includes new examples of the Chevy Camaro.
The 700-horsepower Aventador has a starting price in the US of nearly $400,000 and can reach speeds up to 217 miles per hour. Reports, however, say that the Dubai police force won't be using the car's 0-60 performance of 3.9 seconds to catch any crooks, but rather that the supercar will be used in tourist areas to impress foreign travelers.