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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini Gallardo ready to tow your Home Depot load

It's possible the Lamborghini Gallardo would have had an even grander reputation as an everyday exotic if more people had used it to tow trailers and lug home-renovation materials from store to workshop. That's what Canadian channel Canal Vie did to promote its new renovation show, strapping a couple of two-by-fours and a roll of insulation to the roof, and hooking up a trailer to the back of a second-generation Gallardo. The promotion had its intended effect. How could it not? People stare at a Gallardo even when it isn't hauling. With 398 foot-pounds of torque at its disposal, we wonder if you could slip a fifth-wheel on it...

Lamborghini introduces Huracan Super Trofeo EVO

It's been a few years since Lamborghini debuted its Huracan LP620-2 Super Trofeo racecar for its one-make series, but that car still looks ferocious. Now, Lamborghini has made some updates to the car, and announced that the Huracan Super Trofeo EVO will be taking to the track in spring 2018. The EVO is mechanically the same, but includes a number of visual and aerodynamic updates. The new body kit, designed by Centro Stile Lamborghini and Dallara Engineering, maintains the same amount of downforce, but decreases resistance to make the car more efficient and stable at speed. View 18 Photos Next year, all cars competing in the European, Asian and North American series of Lamborghini Super Trofeo will use the EVO configuration. The Lamborghini Huracan Super Trofeo EVO is priced at $295,000, but current Huracan Super Trofeo owners will be able to purchase the body kit to upgrade their existing car. In addition to the launch of the updated racecar, Lamborghini Squadra Corse announced a partnership with Swiss watchmaker Roger Dubuis, so we can expect tie-ins between the two brands. The new (and pretty wild) livery on the Huracan Super Trofeo EVO includes Roger Dubuis branding. Roger Dubuis has also launched a limited edition of Excalibur Aventador watches. Related Gallery Lamborghini Huracan Super Trofeo EVO View 18 Photos News Source: Lamborghini Motorsports Lamborghini Coupe Racing Vehicles Performance Supercars Videos super trofeo